According to three different major retailer activities, by the end of its first full fiscal year, US retailer activities sold ps5 hosts at a rate of nearly 1000 units per minute (80000 units in 82 minutes)
Sales volume comparison between ps5 and PS4:
According to three different major retailer activities, by the end of its first full fiscal year, US retailer activities sold ps5 hosts at a rate of nearly 1000 units per minute (80000 units in 82 minutes). At the same stage of the product life cycle, the price of PS4 in the United States is 6 units per minute (80000 units in 9 days).
As of the 72nd week after the global release, the sales volume of ps5 in China was 670000 units, and the supply was limited; The sales volume of PS4 is 250000 under the condition of free supply.
PS VR 2：
PS VR 2 will launch "more than 20 large-scale first-party and third-party Games". Horizon: the call of the mountain seems to be one of the highlights of these games.
Mergers and Acquisitions:
Sony interactive entertainment's M & A activities are ongoing.
The acquisition of Bungie includes the following synergies:
*Bungie for Sony mutual Entertainment:
·Provide online service expertise for Playstation studio.
·Help establish Sony interactive entertainment online service excellence center.
·Online service business operation to platform business.
*Sony mutual entertainment for Bungie:
·Be able to make full use of the scale of Sony mutual entertainment distribution and platform (marketing, global business operation).
·Playstation studio core services.
·Daily and administrative support (legal, financial, accounting, human resources).
Playstation studio output:
In fy2019, PlayStation studio released 23% of new IP and 77% of existing IP. In fiscal year 2022, Sony interactive entertainment is expected to release 34% of new IP and 66% of existing IP. By fiscal year 2025, it is expected to reach a ratio of 50-50.
Sony mutual Entertainment's first party launched 90% PS4 and 10% PC in fiscal 2019. It is expected that the launch will be 40% ps5 and PS4, 30% exclusive ps5, 20% PC and 10% mobile devices in fiscal 2022, and 50% ps5, 30% PC and 20% mobile devices in fiscal 20225.
Online service investment:
In fy2019, the business model investment of ps5 is 88% of traditional games and 12% of online service games. For fiscal year 2022, Sony mutual entertainment is expected to adopt the business model of 51% traditional games and 49% online service games. By fiscal year 2025, Sony mutual entertainment is expected to account for 45% of traditional games and 55% of online service games.
Sony mutual entertainment is expected to have three online service IPS in fiscal 2022, six in fiscal 2023, 10 in fiscal 2024 and 12 in fiscal 2025. Sony's MLB only owned major league baseball as of February 31, 2021.
PC platform output:
In fiscal year 2021, Sony mutual Entertainment's PC net sales were $80 million, compared with $35 million in fiscal year 2020. It is estimated that its PC game sales will reach US $300 million in fiscal year 2022.
·Horizon: the dawn of zero sold 2398000 copies on PCs.
·The God of war sold 971000 copies on PCs.
·The past has sold 852000 copies on PCs.
Mobile platform output:
Sony mutual entertainment plans to cooperate with "respected, mature and successful" mobile game developers in terms of top IP, expand their IP to more players, establish internal mobile terminal studios and project networks, release external games, and expand to relevant cross platforms.
