In recent years, many giants in the game industry have been "buying". However, puck recently reported that in addition to Microsoft, Sony and Nintendo, apple, which has launched Apple arcade game service with a monthly fee of $4.99 since 2019, is also said to be negotiating acquisition intentions with EA games** It is reported that EA has talked with several "potential buyers" including apple, Amazon and Disney in the past period of time.
Considering that EA approached Disney in March to establish a "more meaningful relationship" than IP licensing, many people believe that this copyright giant will be the best destination for EA.
Subsequent development shows that Disney does not seem to have plans to include EA under its command. Then EA talked with NBC Universal and even came close to reaching an agreement for a time. Unfortunately, it finally broke up unhappily due to differences in quotation and structure.
But even by Apple After the takeover, Andrew Wilson, CEO of EA, who wants to continue to be the head of the company after the merger and acquisition, is also likely to fail to do so.
As a large game publisher, EA is well known by players for many franchise products, including Sims, battlefield, apex hero, simulated city, Dragon century, FIFA and other well-known IP.
Even though there are some unconfirmed rumors that Apple intends to be competitive in the field of 3A games and hopes to compete with Sony Playstation and Microsoft Xbox Platform.
But so far, the company has focused on iPhone / iPad / Apple TV customers provide a relatively relaxed and casual gaming experience.
Take the apple arcade service, which costs $4.99 a month, as an example. Since its launch in 2019, this business has maintained a fairly stable growth, and Apple will introduce new games for it every month.
The acquisition of EA may allow apple to obtain the franchise rights of some higher-level games and some very popular games, but it remains to be tested whether the company wants to stride into the field.
Finally, looking back on the massive consolidation being carried out in the game industry, Microsoft's bid of $70 billion for Activision Blizzard really shocked many people. That Sony won Bungie for $3.6 billion is not big news.