How affordable and fun. On May 23, the 618 promotion activity in the past many years was kicked off. As of June 20, the platform will continue to provide users with platform red envelopes, 10 billion subsidies, 50% return for 300, 50% discount for a limited time, one free for two, one free for one, and one free for one. Users can enjoy a more favorable price than usual and buy sincere and satisfactory goods with one click.
More than 500 flagship stores have joined, and the "brand special" outside the main meeting is more lively
As a shopping Carnival in the year, 618 has always been regarded as an important day for users to buy their favorite goods and hoard daily necessities. Especially in recent years, 618 no longer refers to a specific day. Many platforms and businesses have extended the activity time to better meet the shopping needs of users.
Taking the 618 main venue launched by pinduoduo platform as an example, the one month event is mainly divided into a good start, theme day, brand day, peak period, return period and other stages. Without additional purchase in advance and understanding the activity rules at different stages, users can enjoy full reduction and direct subsidy, buy one get one free, multiple pieces and multiple discounts during the activity period.
In addition, in order to meet the shopping needs of users for big brand goods, pinduoduo platform also added the second main venue - "brand special" in this year's 618 promotion activity. The first batch of participating brand flagship stores has exceeded 500, including Midea, Siemens, Xiaomi, Clarins, nature hall, Anta, Paladin, coach, Baique, huawang, Mengniu, Haitian, Casio, Unilever, etc. Different categories cover all aspects of users' clothing, food, housing and transportation, and also take into account the needs of users of different ages. On the basis of the whole network's low price, 50% discount for a limited time, one free for two and one free for one, the 10 billion subsidy will also provide secondary subsidies for special commodities, so as to truly "buy hard and get cheap".
The activity of "one big brand every day" is launched, and there is a "real fragrance price" every day
On the occasion of the opening of the "brand special session", pinduoduo platform immediately launched the "one big brand every day" activity: on average, there is a head brand "on duty" every day, which continues to bring "real fragrance price" to consumers. For example, Galanz's popular models are reduced by 50% within the time limit, Supor's air fryer is reduced by 100 yuan, popular single products are reduced by 500 yuan, JUNLEBAO's 399 is reduced by 40, Zhang Xiaoquan's knife and scissors are free of orders within the time limit, some goods of Winona are reduced by 110 for 600, SKECH's 300 is reduced by 60, new summer products of Senma are reduced by 50%, family home care is reduced by 550 for 5000, etc.
According to the person in charge of pinduoduo 618 project, in 2022, the number of domestic and foreign first-line brands opening official flagship stores on pinduoduo platform increased by 330% year-on-year, which means that consumers can have more choices after opening pinduoduo shopping page. "Once this year's 618 brand special session was launched, it received positive feedback from domestic and foreign brands. At present, the entrance of the second round of registration has been opened."
So far, there are many brands in pinduoduo 618 promotion activities, such as Anta, Xiaomi, oppo, vivo, ASUS, Mengniu, Haitian, perfect diary and so on. The proportion of new products has increased significantly, and the preferential intensity is also increasing.
Small, medium-sized and agriculture related businesses face business problems, and 3 billion red envelope rain vigorously promotes consumption
Affected by the epidemic, most platform businesses, especially small and medium-sized businesses and agriculture related businesses, have faced production and operation problems since the second quarter of this year. Taking Liantang Zizania latifolia in Qingpu District of Shanghai as an example, as the first vegetable variety protected by national geographical indication products in Shanghai, it has been loved by people because of its white, tender and delicious meat, mellow and sweet taste. In previous years, the market season was in short supply, but this year, due to the limited wholesale sales channels, there was a unsalable situation. To this end, pinduoduo's buy more vegetables business contacted local suppliers for the first time, and sold hundreds of tons of Liantang water bamboo in a short time by means of community group. Zizania latifolia has opened its market. Both Planting Farmers and sales merchants can get rid of the worry of "Zizania latifolia" and regain their smile in the harvest season.
In the process of supporting policies, taking the mid-618 promotion as an opportunity, the person in charge of pinduoduo 618 promotion project also said that "the platform will successively issue 3 billion consumer red envelopes to further enhance consumers' initiative and enthusiasm in shopping." It is reported that the red envelopes issued this time will focus on high-quality commodities and agricultural and sideline products in the industrial belt to help agriculture related businesses solve temporary sales problems and successfully overcome this difficulty.
When it comes to user purchase, pinduoduo's businesses of "buying more vegetables" and "killing 10000 people in a second" have also made corresponding docking work: through continuous overweight of agricultural products, many unsalable agricultural products can be sold in the form of short-term orders, so as to further broaden the market and find the right sales path. On the basis of zero Commission for agricultural products, the 10 billion subsidy will also expand the coverage and subsidy power of high-quality agricultural products.
"For small and medium-sized businesses seriously affected by the epidemic, the platform will also promote the direct connection of high-quality goods to the national market through a number of measures, such as commodity marking, flow support, logistics subsidies, after-sales guarantee and so on, so as to alleviate difficulties for businesses." The project leader of pinduoduo 618 promotion said.