Metauniverse is very popular recently. Many people have heard of it, but people still don't know what it is, but they are very excited about it. Some people believe that the meta universe is the next development direction of the Internet, while others believe that it is a gadget for cutting leeks. In short, there are different opinions and lack of a clear definition.
In March this year, Wunderman Thompson intelligence conducted a study on metauniverse, cryptocurrency and NFT among more than 3000 people aged 16-65 in China, the United States and the UK. 74% of the respondents have heard of the meta universe, which is nearly double that of the previous year. Many people believe that the meta universe is the future development trend. However, only 15% said they know what the meta universe is and can explain it to others.
Among those who know what the meta universe is, they are most concerned about privacy, data protection and so on. Because most of them believe that this is a digital platform for social networking, more than 50% of respondents believe that the metauniverse is a place where they can work, shop and play, and 60% say it is the future of e-commerce.
Some companies have seized digital real estate in metauniverse, Sketchers has become the first clothing company to rent in decentraland fashion area, and Nike has established a digital store in roblox. Some other well-known brands, such as Sony, Samsung and Se, have also begun to enter the meta universe.
Among those surveyed, 15% also know what cryptocurrency is and can explain it to others. Of these 15%, 42% had or currently owned cryptocurrency.