Because a "duck" is hard to find, KFC went on a hot search again. Recently, KFC and the well-known IP baokemeng jointly launched the International Children's Day package Among the random attached toys, the "dance king" can be as cute as a duck. It waves and dances with the magic music, and the secondary dress up has high playability, which makes it popular all over the Internet Prices on the second-hand trading platform have also risen, with speculation of hundreds of thousands of yuan. The phenomenon of "eating on behalf of others" that has been criticized by the China Consumer Association for inducing excessive food consumption is also on the rise.
Source: KFC official microblog
On May 21, KFC launched the children's Day package. KFC's official applet shows that you can get a random baokemeng co branded toy by buying a designated package ranging from 59 yuan to 109 yuan. There are three complimentary toys this time, but the popular king of baokemeng "Pikachu" has been ruthlessly crushed, and the reachable Duck Music Box waving and dancing under the magic dynamic music has become a big hit.
Surging news reporters noted that in recent days, the shape of reachable duck on social platforms has been continuously upgraded. At first, some netizens pasted notes on the wings of toys and wrote simple words, such as "get up", "play with ducks" and "get rich overnight". Subsequently, more netizens joined the drying "duck" team, put wigs and hairpins on the reachable duck, equipped with various decorative components such as "hard core" weapons, constantly upgraded and "unlocked" new playing methods, and made expression packs. Relevant topics quickly climbed to the hot search, forming a screen brushing effect.
Some netizens commented, "this thing is too childish for children, but it's just good for adults."
Mr. Du, who lives in Bao'an District, Shenzhen, previously told the media that he ran almost every KFC store near his home on the morning of the first day of children's Day package sales and got the answer of "up to duck out of stock". "I went to KFC twice on the 21st and 22nd and saw that there were plenty of other toys, but there was no reachable duck for a long time."
Ms. Chen went to the KFC store in Jinhua, Zhejiang Province on May 23 and learned that the reachable duck was out of stock. The next replenishment time is unknown. "The clerk said he didn't know which day there would be, and there was a limit of 10 copies, which opened at 9:30 a.m. (set meal). As soon as I saw that there was no reachable duck, I went straight away."
A microblog user in Shanghai posted chat records with the official applet customer service. The other party said that so far, there is no "duck" in Shanghai.
At present, the package has been sold out on KFC app and taken off the shelves, but it is obvious that the supply is in short supply. On the online trading platform, up to duck music box has been fried several times, with prices ranging from hundreds to thousands of yuan. Based on the lowest package price of 59 yuan, the toy has more than doubled.
Surging news reporters noted that the same reachable Duck Music Box toys also appeared on the network, and a large number of sellers received orders for wholesale. In an online trading wholesale market, a seller from Jinhua City, Zhejiang said 1000 batches were started at a unit price of 25 yuan. In another second-hand trading platform, the wholesale price of 100 pieces ranges from 3800 yuan to 10000 yuan.
A seller in Guangzhou told pengpai news that 100 packaged Keda duck music boxes were produced by the OEM, with a single one of 150 yuan, a total of 15000 yuan, "a large amount can be discounted", and promised that the packaging and Keda duck toys were exactly the same as those launched by KFC. The other party also said that now the main buyers are women, and men buy and give away. Now there is no goods in Shanghai, but through its channels, they can place an order on the 24th and deliver goods before the 31st.
In an online trading wholesale market, a seller from Jinhua City, Zhejiang said 1000 batches were started at a unit price of 25 yuan
The reporter randomly intercepted the sales page of reachable duck on a second-hand trading platform
In addition to driving up prices, the phenomenon of "eating on behalf of others" is also on the rise.
Some media reported that on a second-hand trading platform, some buyers said they were willing to pay for the package, and the sellers ate the food in the package and mailed duck toys. Some people say "the heat belongs to me and the toy belongs to you", others say "it's greedy", and the price of some substitute food has been higher than the price of the set meal itself.
At the beginning of 2022, KFC and bubble Mart jointly launched the "dimoo" complimentary blind box toy, which was robbed by IP powder, and was named and criticized by the China Consumer Association for inducing excessive food consumption.
According to the previous report of surging news, on January 4, 2022, KFC's official microblog announced that from now on, if you buy the specified package at KFC, you can get a limited dimoo with the joint name of @ popmart bubble Mart. You can make one by yourself. The style is random, the quantity is limited, and it is available on a first come, first served basis.
Previously, on a second-hand platform, the price of KFC dimoo cooperation blind box ranged from 600 yuan to 800 yuan
On January 12, 2022, the China Consumer Association published an article on its official website, "inducing excessive food consumption with" blind box ", when boycotting", pointing out that according to the sales rules of this blind box package, if you want to collect a complete set of dolls, you need to buy at least 6 packages, and the probability of rare hidden funds is 1:72. To this end, some consumers do not hesitate to spend 10494 yuan to buy 106 packages at one time; In addition, consumers buy "substitute food" services for "looking for children", hire people to buy substitute food packages and get a blind box, and even throw away the endless food directly.
The China Consumer Association criticized KFC, saying that as a food operator, KFC uses limited edition blind boxes to stimulate consumption by means of "hunger marketing" and induces and connives at consumers' irrational over purchase of food packages, which is contrary to public order, good customs and the spirit of law.
In recent years, "(blind box) toys + set meal" - achieving the effect of 1 + 1 greater than 2 through joint branding has become an increasingly common and commonly used marketing means in the catering industry.
For the "blind box + catering" model, Wu Jingming, director of the China Consumer Association and associate professor of the school of civil and commercial economics and law of China University of political science and law, believes that the China Consumer Association named KFC, "first, warn operators not to make too much use of blind boxes to achieve their own purpose of illegal profits and harm consumers' rights and interests. Second, remind consumers not to blindly become more popular."
Xia Hailong, a lawyer at Shanghai Shenlun law firm, said that the blind box business model currently belongs to the legal category, but if it causes adverse phenomena such as food waste, hoarding and speculation, the relevant regulatory authorities should respond in time and actively lead the correct market orientation.
For the "Toy + package" model, Jiang Han, a senior researcher at Pangu think tank, previously pointed out that KFC has launched limited products, which has triggered speculation and eating on behalf of others more than once or twice. "Similar to the current co branded toys that can reach duck, although they also play the role of social currency, they are essentially the product of enterprise marketing activities. Consumers should remain rational and deeply understand whether they need such products or not.
Chen Yinjiang, Deputy Secretary General of the Consumer Protection Law Research Society of the China law society, also told surging news that it is indisputable for enterprises to carry out normal marketing, but the premise must have a "degree", abide by laws and regulations and do not damage the legitimate rights and interests of consumers. It seems like a normal marketing behavior that toys can only be given after buying a set meal. However, due to the weak self-control of some minors, they are easy to be induced to consume irrationally, resulting in food waste, which is suspected of violating the relevant provisions of the anti food waste law. "Finally, we should also remind consumers to consume rationally and not be confused by some so-called marketing gimmicks. Before buying, we should carefully check the information of goods and sales rules, and protect their rights in accordance with the law in case of problems."