For a new car launched in the 4S store, there will be corresponding sales script training. Among them, there will be special scripts for the consumer group of car owners, the advantages of vehicle product strength, and the comparison of the advantages and disadvantages of models at the same level, so as to improve the transaction rate of consumers. However, a few days ago, some netizens exposed a red flag H5 sales strategy proposal, which caused many netizens to watch and complain about roast.
According to the sales strategy proposal, the overall style of the new Hongqi H6 is stable and business oriented. It mainly faces the urban middle class, with relatively high education and income.
The current H5 is more sporty and fashionable. Although it adopts the previous generation of red flag styling gene, it is still a cutting-edge styling design in the current automobile market. the user group it faces will mainly be young and pragmatic people with relatively low education background. it is also the first car of its family, and it prefers the sporty appearance and cost performance.
It can focus on the back design of the vehicle, the 19 inch oversized wheel, the suspended central control screen, and the leapfrog space of the class B vehicle. Compared with the extreme cost performance of class A, it can be recognized by users.
It has to be said that the manufacturers are also pondering over the consumer groups of their models, but is it really appropriate to label the car owners with "low education" indiscriminately Or does the red flag think that more consumers with low education will come to buy their cars
It is understood that at present, Hongqi H5 is its popular model. During the peak period in January this year, the sales volume of Hongqi H5 reached more than 13000 units. However, since January, due to the epidemic shutdown and the shortage of raw materials, the sales volume began to plummet. In April, the sales volume was less than 2000 units, and Hongqi group was also facing the problem of "stall".
