Maotai Group not only has the well-known overseas Maotai liquor, but also makes Maotai ice cream. The price is also very expensive. The cheapest price is 59 yuan. It is understood that Maotai ice cream is a new product jointly developed and launched by Maotai technical team, dairy manufacturers such as Mengniu and scientific research institutes such as Jiangnan University. It is the first "Baijiu + ice cream" product launched by Maotai Group, and it is also the only non alcoholic food product named "Maotai" at present.
The three types of Maotai ice cream (prepackaged food) are green plum boiled wine, classic original flavor and vanilla flavor respectively. The content of Guizhou Maotai wine is 1.6%, 2% and 2% respectively, and the price of each is 59/66/66 yuan respectively
Maotai ice cream sold well after its launch. As of 17:51 on the same day, all ice cream on "I Maotai" had been sold out, with a sales volume of more than 40000 and a sales amount of more than 2.5 million yuan.
There are different opinions on the hot sales of Maotai ice cream, but the well-known economist renzeping gave an explanation that many people did not think of, which can be said to be the ceiling level understanding of the economy.
Renzeping believes that "the core of Maotai ice cream is how to make young people like Maotai. There is a recognition in society that Maotai belongs to people over the age of 30 or 40, and young people will not drink Maotai.
Now, Maotai ice cream has come out. Through fashionable ice cream, more young people can "drink" the first taste of Maotai wine and make young people like Maotai. This idea is of a high level
In the future, Maotai ice cream and cake can be introduced. Some people say that Moutai ice cream is a little expensive. Why don't you say that foreign brand Haagen Dazs is so expensive? This is an ice cream with Maotai. "
Ren Zeping also said that from the start of the first wave, both I Moutai and Moutai ice cream were successful. Later, the key is how to continuously deliver good products, how to maintain good consumer reputation, how to scale up and achieve the second growth curve of Moutai.
We should have the courage to accept new things, especially such innovations that are close to the people and benefit the people.
