After preheating for a long time, three types of Maotai ice cream produced by Mengniu Ma'anshan factory and jointly produced by Maotai and Mengniu have finally been officially launched. The three types of Maotai ice cream (prepackaged food) are green plum boiled wine, classic original flavor and vanilla flavor respectively. The content of Guizhou Maotai wine is 1.6%, 2% and 2% respectively, and the price of each is 59/66/66 yuan respectively,
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Maotai ice cream sold well after its launch. As of 17:51 on the same day, all the ice cream on "I Maotai" had been sold out, the sales volume exceeded 40000, and the sales amount exceeded 2.5 million yuan .
It is understood that Maotai ice cream is a new product jointly developed and launched by Maotai technical team, dairy manufacturers such as Mengniu and scientific research institutes such as Jiangnan University. It is the first "Baijiu + ice cream" product launched by Maotai Group, and it is also the only non alcoholic food product named "Maotai" at present.
According to the introduction of I Maotai official wechat, Maotai ice cream belongs to the whole milk ice cream . More than 38% raw milk and more than 20% animal light cream are added to the product. The milk fat content is more than 8%, and the 53 degree flying Maotai ice cream with a proportion of about 2% is also added.
Due to the alcohol content, drivers are not recommended to take Maotai ice cream after eating it. In addition, minors, pregnant women and people with alcohol allergy also need to take it carefully.
As an online marketing channel of Moutai, I Moutai can be said to have opened up a new road. Many insiders said that the launch of "I Moutai" will effectively improve the revenue and net profit of Moutai. According to the research report, the annual revenue of "I Moutai" is expected to exceed 12billion yuan.
