Under the epidemic, the cloud "mode" is gradually popular, and online performances such as "cloud theater" and "cloud performance" came into being, among which online concerts are highly sought after. In these two days, the two offline concerts of singer Jay Chou a few years ago were broadcast live on the Internet again, which attracted a lot of attention, with a total viewing volume of nearly 100 million people. During this period, with the classic tracks staged in turn, the familiar melody made many fans recall their youth. Offline, these tracks also triggered a chorus.
According to the statistics of relevant platforms, the total viewing volume of the two online concerts was nearly 100 million, creating a new record for the number of people watching online concerts. Insiders said that the online concert market continued to be hot in the past two years.
Peng Chao, an expert in the live broadcasting industry: due to the epidemic, many offline concerts can not be carried out now. With the popularity of mobile terminals, this kind of online concert has become a very common move and brought great universality through mobile phones and tablet computers.
The transformation of the performance market and the continuous exploration of new online technologies and new models
In the past two years, various forms of artistic expression focusing on offline performance have been successively moved to the cloud, and all links of the performing arts industry are also being explored, resulting in many new changes in the whole performance market.
The person in charge of Shenzhen Poly Theater in Nanshan District of Shenzhen told reporters that they resumed work at the end of April and ushered in the first performance on May 12. At present, tickets are sold according to no more than 50% of the maximum passenger flow, and they can basically fill the audience. Since the epidemic, they are also trying to transform online. At present, they have moved more than 250 concerts, dramas and dances to the cloud.
Fu Junlin, general manager of Shenzhen Poly Theater Performance Management Co., Ltd.: cloud performance has been carried out. From the perspective of long-term industry development, we should cultivate some audiences who do not know much about cultural performance art. Therefore, we should popularize and promote it through the Internet, so that they may enter the theater and enjoy the stage performance art in the future.
Not only theaters, performers, actors and other aspects of the performing arts industry continue to explore online transformation under the epidemic.
Tianjin People's art national first-class actor Liu Jingfan: the actor's bounden duty is to perform. So whether we perform on stage or online, we will respond and actively do it. A lot of classic plays played in the theater in the past were all selected and put online. The audience reacted strongly, and some watched more than 100000 people, which was quite good.
Pan Yan, Secretary General of China Performance Industry Association: online performance must lack an immersive sense of scene across the screen, but at the same time, online performance also has advantages. It can not be limited by time and space, and the strong interaction of the network can enhance the audience's sense of participation from another dimension.
From offline to online, technological means also need to be constantly innovated. In order to enhance the experience of online viewing, various online performances are trying to provide viewers with an atmosphere and a sense of reality closer to offline performances with the help of virtual reality technology.
Pan Yan, Secretary General of China Performance Industry Association: for example, the application of XR (extended reality) technology allows online audiences to see a stage completely different from offline. For example, the technology application of 360 degree free perspective and the viewing mode of cloud box, some new modes have been emerging.
Insiders said that the transformation of the performing arts industry online is still in its infancy, and the profit model still needs to be explored.