Coffee makers seem to make a lot of money. Many people who are completely out of touch with this industry have come, such as Li Ning. Tianyan checked a record - Li Ning Sports (Shanghai) Co., Ltd. applied to register the trademark of "Ning coffee". Subsequently, Li Ning Company generously admitted to selling coffee: in the future, it will provide coffee services in the store to improve customers' comfort and experience when shopping**
According to investment reports, Li Ning coffee has emerged in some Li Ning stores in Beijing, Guangdong, Xiamen and other regions. Some can get a cup of "Li Ning coffee" for free as long as they consume arbitrarily in Li Ning stores. This means that Li Ning has officially entered the coffee game, and this hot Jianghu has ushered in an unexpected player.
How imaginative can Li Ning sell coffee? According to the 2021 annual report data of Li Ning company, by the end of 2021, Li Ning had 7137 stores, and once fully launched, there were more than 7000 coffee shops. In contrast, Starbucks has more than 5000 stores in China, while Ruixing has more than 6000.
Statistics show that coffee is not only a profitable business, but also an attractive market. Freshly ground coffee, ear hanging coffee, cold extract coffee and so on emerge one after another. According to AI media consulting data, the scale of China's coffee market will be about 381.7 billion yuan in 2021 and is expected to reach 1 trillion yuan by 2025. Almost everyone firmly believes that China will surely have its own Starbucks.
After Sinopec, which has 30000 gas stations, entered the Bureau and sold "Yijie coffee", China Post also broke in. In February this year, the first post office coffee shop in China - post office coffee was officially opened in Xiamen. From the perspective of products, American style, latte and cappuccino are available, and the cheapest cup is 22 yuan.
Data show that relying on its advantages of covering urban and rural areas and covering the whole country, China Post has nearly 9000 investment departments, 54000 business branches and 420000 cooperative mail Tesco site resources with perfect information system. If you can sell coffee, China Post will be the first in the country as soon as it is launched
And what you didn't expect, Goubuli steamed stuffed bun also joined this wave of coffee trend and established a serious coffee company - gaoleya coffee, but so far everyone is still very unfamiliar with this brand. There are also cross-border players such as Tongrentang, Rujia Shangmei and other chain hotels, and even Zhihu has launched ear hanging coffee products.
New tea players who are inextricably connected with the coffee circle are also unwilling to fall behind. Well known tea brands such as honey Snow Ice City, coco Duke, ancient tea, tea Baidao, book also burning fairy grass and so on all have their own coffee menus. They set up the coffee business one after another, and the excitement can be seen.
