A few days ago, the Guangzhou municipal market supervision department imposed administrative penalties on the actor Jingtian for his illegal advertising endorsement. Weibo @ Jingtian issued a letter of apology on the 28th, saying that it fully accepted the punishment decision of the market supervision department and had paid all the fines at the first time. Never endorse any such related products in the future.
According to the news on the website of the State Administration of market supervision on the 28th, recently, the Guangzhou municipal market supervision department of Guangdong Province imposed administrative penalties on the actor Jingtian's illegal advertising endorsements according to law, with a total fine of 7.2212 million yuan.
It is found that Jingtian advertises the "fruit and vegetable" food produced and operated by Guangzhou Infinite Health Technology Co., Ltd., and the relevant "fruit and vegetable" food is ordinary food. There is no effective evidence to prove that it has the effect of "preventing the absorption of oil and sugar"
Guangzhou municipal market supervision department has dealt with the relevant illegal acts of Guangzhou Infinite Health Technology Co., Ltd. in accordance with the relevant laws and regulations.
In addition to advertising endorsements, Jingtian also has a wide commercial territory. According to tianyancha app, Jingtian is associated with four companies, three of which are in existence, including Shanghai Quanxi culture and Media Studio (limited partnership), Dongyang Hengdian Jingtian film and television culture studio, and Ningbo hi tech Zone Yihui film and television studio. Among them, Dongyang Hengdian Jingtian film and television culture studio and Ningbo hi tech Zone Yihui film and television studio are all individually owned enterprises of Jingtian, which were established in 2014 and 2018 respectively, and their business scope is film and television culture related and advertising services.
Shanghai Quanxi culture and Media Studio (limited partnership) was established in April, 2021. Its business scope includes organizing cultural and art exchange activities; Film production services; Literary and artistic creation; Jingtian and dingchongwu respectively hold 99% and 1% of the shares in marketing planning, and dingchongwu is the executive partner.
According to the relevant provisions of China's advertising law, Jingtian will not be able to endorse advertisements within 3 years