At the beginning of the year, amd released the Ruilong 6000h and Ruilong 6000u series mobile processors for game books and thin books respectively, but more than five months later, there are still few new books. At the Taipei Computer Show, amd made a special commitment that this year, more than 200 laptops will be equipped with AMD Raptor platform, including more than 90 thin and light books, more than 50 game books and more than 60 business books**
With the release of new versions one after another, especially the early launch of 618 promotion, amd Ruilong will also have various preferential activities. The near future is undoubtedly a good time to start. Amd also struck while the iron was hot, reviewed the highlights of the Ruilong 6000h / U series, and showed a series of performance data.
First look at the market pattern.
According to the data of mercury, an authoritative market research organization, in the first quarter of 2022, AMD's share in the entire x86 market (based on revenue) has reached 22.2%, an increase of 6.1 percentage points year-on-year, a record**
Subdivided into notebook and desktop markets, the share also reached 21.8% and 20.4% respectively, with a year-on-year increase of 8.5 and 5.3 percentage points respectively, which is also a new high
It can also be seen that AMD has a stronger momentum in the notebook market.
Take another look at the domestic notebook market. According to the data of another market research organization GfK, in the first quarter of 2022, AMD's share was stable at 31%, of which 29% of the light and thin books decreased slightly compared with two years ago. However, the game books have made great progress. From almost no sense of existence three years ago, they have broken through the 40% mark**
The Ruilong 6000 series has been full of game books for nearly half a year, and the light and thin books have just begun.
In addition to the share increase, the greater surprise for AMD is the high-end. The average selling price of has been infinitely close to the industry level. In particular, the game was originally 7666 yuan, which is almost the same as the industry level, reflecting sufficient competitiveness and attraction**
The light and thin book is almost interesting. It has not exceeded 5000 yuan, but there is still room for about 400 yuan. However, the overall average has been about 5850 yuan, less than 3% from the industry average of about 6000 yuan.
The proportion of notebook shipments in different price segments also confirms the high-end of AMD.
Two years ago, more than half of the amd notebooks were below 4000 yuan, but now only 7% , and the proportion of 4000-5000 yuan has been reduced from 40% to 36%.
The proportion of more than 6000 yuan has increased from a mere 1% to 40%, becoming the mainstay, and the proportion of 5000-6000 yuan has soared from only 4% to 19%, accounting for nearly 60% in total
Go back to the product. We should be familiar with the Ruilong 6000 series. Let's review it briefly.
*The manufacturing process is upgraded from TSMC 7Nm to TSMC 6nm *. Although it is not an intergenerational leap, it has a higher degree of integration and further optimizes energy efficiency.
*The CPU architecture was upgraded from zen3 to zen3 + *, focusing on strengthening energy efficiency, including more than 50 new / enhanced power management functions, adaptive power management framework and new deep sleep state. At the same time, the performance was further improved. The official said that the performance of single core and multi-core was improved by up to 11% and 28% respectively.
*The GPU architecture is upgraded from Vega to rdna2 *, which is the biggest leap. It is the world's first integrated GPU supporting ray tracing. The number of stream processor cores has increased to 768, with a maximum frequency of 2.4GHz. Coupled with the improvement of memory bandwidth, secondary cache and rendering back-end, it has been compared with the middle and low-end independent graphics cards in the United States.
The most difficult thing is that the Ruilong 6000 series has a good balance between performance and energy efficiency. It claims that it can make the life of the notebook up to 24 hours**
The platform features are also earth shaking. ddr5-4800 / lpddr5-6400 memory, PCIe 4.0 bus (graphics card and SSD), USB4 40Gbps high-speed interface, Wi Fi 6e wireless network and Bluetooth Le 5.2 (in cooperation with Qualcomm), HDMI 2.1/displayport 2 video output, AV1 video decoding and Microsoft pluton security chip are all heavyweight.
Ruilong 6000 series products can be divided into three categories: U series for thin and light books, HS series for thin and light game books, and H / HX series for high-end and fever game books.
6800u, 6900hs, 6800h and 6900hx, as representatives, will become a new generation of star models.
Next is the performance display. The data are from AMD officials for reference only. Just have a look, but the performance of this generation is really worth looking forward to.
Ruilong 7 6800h with RTX 30601080p resolution can easily exceed 100fps for 3A games and 200fps for online games.
Compared with the previous generation 5800h, the game performance soared. Frankly, there are still some gaps between Ruilong Ben and its competitors in the game, so we need to continue our efforts.
The performance of the Reebok 76800u has also skyrocketed and the power consumption has dropped. It has to be said that the rdna2 GPU is really awesome, and there is no problem doubling the performance.
Finally, during the advertising time, amd hired legendary players Uzi Jian proud and Zhang Wei from the League of heroes to take the position of ambassador of AMD Ruilong Xinjian, which opened a vigorous market publicity. The slogan of "big core with great display" has enough pertinence and gunpowder smell**
Taking advantage of 618, amd has also launched a large-scale promotion activities. In addition to preferential profit transfer, there are also photo comments, return of 100 yuan Jingdong e card (limited to 5000), old for new, maximum subsidy of 1000 yuan, etc
