"This year, Huawei mobile phones began to come back." A few days ago, Yu Chengdong, CEO of Huawei terminal, made many Huawei iron powder very excited In fact, what Yu Chengdong didn't announce is that not only the supply is improved, but also the missing 5g. Coincidentally, recently, a "5g communication shell" Supporting Dual-Mode 5g quietly appeared. This mobile phone shell can upgrade the mobile phone network from 4G to 5g by embedding ESIM chip and 5g modem.
(sina science and Technology Co., Ltd. Zhang Jun)
Editor: Han Dapeng
Key points:
- An unknown enterprise has launched a 5g mobile phone shell, which can upgrade 4G mobile phones to 5g network and adapt to Huawei P50 Pro model. Industry insiders speculate that the product is probably related to Huawei. Huawei may have avoided 5g risks and did not "appear in person".
- In order to maintain the mobile phone business, Huawei has jointly launched Huawei smart phones with a number of enterprises, but it still faces many problems such as brand.
Is this inappropriate for Huawei's 4G mobile phone? Huawei mobile phone is finally coming back?
4G mobile phone to 5g, as long as 800 yuan
At present, although Huawei's mobile phone is still being updated normally, due to the lack of 5g chip, it can only launch 4G version. This 5g mobile phone case can be said to solve the pain point of Huawei's 4G mobile phone.
It is reported that the weight and thickness of this 5g mobile phone case are close to the conventional mobile phone protective case. According to the official configuration data, its weight is about 52g and the thickness of the large surface is about 3.2mm. After wearing, it basically does not affect the user's normal hand holding and use experience. At the same time, it also plays a certain protective role for the mobile phone.
This 5g mobile phone case has also won the support of the three major domestic operators. For users who use the mobile phone for the first time, after wearing a 5g mobile phone shell, select a master card, open the operator ESIM service with the support of the master card, and enjoy the 5g traffic Internet experience in a few steps according to the mobile phone operation instructions. At the same time, the ESIM network signal of the mobile phone master card and 5g mobile phone case is fused into a card, which is displayed in the mobile phone signal column.
It is reported that the product is currently suitable for Huawei P50 Pro model, and the official recommended retail price is 799 yuan. It is expected to be officially sold to consumers in early June. In the future, adaptation support will be provided for more manufacturers and models.
Some digital bloggers revealed that this mobile phone case will be adapted to all 4G models of mate 40, mate 50, Nova 9 and Nova 10 in the future.
However, for the price of 799 yuan, some netizens think it is too expensive. "Huawei's 4G mobile phone is more expensive than its friend 5g, so you have to pay 779 to buy a mobile phone case." One netizen said.
Behind the surge in corporate share prices
It is worth noting that this 5g mobile phone case is not launched by Huawei itself, but a technology enterprise. Statistics show that the company is a listed company focusing on digital electronic information and communication products.
Industry insiders speculate that the 5g mobile phone case is made by a third party, which may be Huawei's purpose to avoid the risk of 5g.
Sina Technology found that the company's business scale is not large, and it is in a state of increasing income without increasing profit. According to its financial report for the first quarter of 2022, it achieved a total operating revenue of 649 million yuan in the first quarter, a year-on-year increase of 100.82%; The net profit attributable to shareholders of the parent company was 4.8721 million yuan, a year-on-year decrease of 7.39%.
At the end of April this year, the company's share price was not very ideal, hitting a new low for nearly three years for many days in a row. However, just a 5g mobile phone case has taken off the stock price.
On May 17, due to the release of 5g mobile phone case, its share price rose sharply, and the intraday limit rose for many times; On May 18, the opening price was directly limited. The company is also jokingly known as 5g mobile phone case concept stock.
Such a phenomenon is not uncommon. Previously, when Huawei vigorously promoted the two operating systems of Hongmeng and Euler, the so-called Hongmeng concept stocks and Euler concept stocks also emerged in the market.
Xu Zhijun, chairman in office of Huawei, previously said publicly, "we should polish our eyes on whether those hyped companies can create income and value based on Euler."
Huawei needs more "possibilities"
For well-known reasons, Huawei has exhausted all its means to continue selling mobile phones.
Sina Technology previously reported that Huawei has jointly launched a number of Huawei smart phones with the three major operators, China Post Communications, TCL Thunderbird, Dingqiao communications and other enterprises. These Huawei smart phones do not have Huawei logo, but have 5g function. At the same time, they are publicly sold in Huawei online channels and offline stores.
This method is equivalent to reviving various series of 5g mobile phones of Huawei in disguise. But in terms of brand, it is very easy for consumers to cause confusion. Taking the youchangxiang 20 sold in Huawei mall as an example, a consumer said in a comment: "this is not a Huawei brand mobile phone. We must be careful before placing an order.".
In addition, this method works well on medium and low-end mobile phones, which may be difficult to promote on high-end mobile phones. Take the TD tech M40 launched by Dingqiao communication as an example. Its appearance is almost the same as that of Huawei mate 40. The price starts from 3999 yuan.
However, according to media reports, Dingqiao M40 went on sale on May 13. On May 17, jd.com's list showed that only 29 Dingqiao M40 8GB + 256gb versions were sold in seven days.
With 5g mobile phone case, this problem will be solved. Huawei's 4G mobile phone can be upgraded to 5g mobile phone in disguise after matching with the mobile phone shell, which is also a way worth considering for Huawei iron powder.
Of course, the 799 yuan mobile phone case does exceed the expectations of ordinary consumers. If Huawei can combine 4G mobile phones with 5g mobile phone cases for preferential sales, it may be more favored by consumers.
According to Huawei's financial data, its revenue in 2021 was 636.8 billion yuan, a year-on-year decrease of 28.6%. Among them, the most seriously affected is the consumer business, whose revenue decreased by 49.6% year-on-year in 2021, and the scale is close to halving.
In order to survive, Huawei has recently renamed its consumer business to terminal business and entered the commercial field in order to seek revenue and open source. Now, with 5g mobile phone case, Huawei's terminal business may also have more growth possibilities.