Famous analyst Guo Mingyu said that Apple plans to launch a new version of Apple TV in the second half of 2022 Guo Mingxuan said in today's tweet that the new Apple TV will have an improved cost structure, which indicates that the device may have a lower price and be more competitive with other streaming media players such as Google's chromecast series, Amazon's fire TV series and roku series.
The main new features of the second generation Apple TV 4K include a redesigned Siri remote control, a faster A12 bionic chip, HDMI 2.1 and Wi Fi 6.
The current version of Apple TV 4K released in April 2021 costs $179 for 32GB storage capacity version and $199 for 64GB model, while the price of the previous generation of Apple TV HD is still $149 with built-in 32GB storage.
In contrast, chromecast and roku streaming media sticks sell for less than $50. Of course, there are many other options in the Android set-top box industry for less than $100.
The price of Apple TV models in 2010 and 2012 is $99, so there is a precedent for Apple TV under $100.
Apple TV + has been launched on platforms such as fire TV and roku, but the more competitive Apple TV model can still stimulate the sales of the device and help attract more users for streaming media services, which compete directly with companies such as Netflix and Disney +.