Chris Defoe is at Apple The company served as a senior HR business partner and "culture and personnel leader" for four years, during which it developed airpods and airpods pro. He now says the two devices are developed in very different ways, from strong confidentiality to more open information exchange, at least within apple.
Chris Defoe said Apple's secrecy culture has its dark side, including hoarding key information, advancing personal agendas and infighting. Chris Defoe clearly agreed with Apple's pursuit of confidentiality, so he also agreed with the goal of "bringing surprise and happiness to customers", but he said it meant that the team was isolated. These teams will work separately for several months, and then have to get together at the end of the project to adjust their efforts and work together.
When Chris Defoe worked at Apple, he also found that the company already had such a think tank as part of the IOS camera team. Camera think tank (CBT) has a "weekly cross employee transparency" meeting, and the whole team focuses on sharing the challenges they face. Based on this, Chris Defoe and his colleagues created a similar think tank in the airpods development team.
This is a think tank with regular meetings, openness and contact, which has brought an incredible great noise reduction product airpods pro. This is a proof of innovation and the power of sharing. It proves that sharing can be carried out in a confidential manner.