In recent years, the online audio-visual industry is booming. Watching online dramas has become an important way of leisure and entertainment From tomorrow, the State Administration of radio and television will officially issue an administrative license to online dramas, which also means that online dramas and online movies have officially owned their own "network standards"
At present, some online dramas that have been broadcast online have added the title of "online drama distribution license" before the main film. This title takes the four words "network audio-visual" as the main figure, with vermilion as the background color, for 5 seconds, and is placed at the beginning of the program title.
The newly added online drama distribution license is divided into online drama distribution license and online film distribution license. The issuing authority is the State Administration of radio and television. The notice issued recently clearly stipulates that when domestic key online dramas, including online dramas, online Mini dramas, online movies, online cartoons, etc., are broadcast online, they should use a unified logo to fix the distribution license number in a prominent position at the beginning of the program.
Leapfrog upgrading of network film and television industry from filing to "network standard"
Friends who often watch movies know that there will be a green dragon logo at the beginning of the movie in the cinema, which is called "dragon logo" in the industry. Getting the "dragon logo" means that the film has obtained the license to enter the market. The online drama distribution license is also known as the "network standard" of online drama and online film in the industry.
Before the "online standard", online dramas implemented the filing and registration system. From filing to "online standard", it also means that the review of domestic online dramas has been included in the administrative licensing matters, and the online and offline standards are the same.
LiJingSheng, vice president of China Federation of radio and television social organizations: the network platform did have some negligence in management in the early stage of program production, or there was no unified standard for quality requirements in the initial stage of creative development. In particular, in the previous model of self-examination and self broadcasting on various platforms, some rough works can also be broadcast on the network platform.
From 2019, online movies and online dramas have basically achieved unified audit standards. Before the program is officially met with the audience, it needs to go through filing and publicity. After obtaining the relevant filing number, it can be broadcast and promoted on the audio-visual program website and the client home page.
In January, 2022, the review of domestic online dramas was officially incorporated into the administrative licensing matters management. Nowadays, the launch of online drama distribution license means that the era of more standardized and stricter license has come.
LiJingSheng, vice president of China Federation of radio and television social organizations: launch this issuance license system, so that the network platform can better play the role of the cultural position.
"Network standard" encourages the intensive cultivation of network drama creation
Industry insiders and experts believe that the emergence of the online drama distribution license, that is, the "online logo", will encourage the industry to continue to strengthen the creation of high-quality products. The standards for online and offline works will also be further unified.
LiJingSheng, vice president of the China Federation of radio and television social organizations: after the implementation of the distribution license system, the main change is that only with this license can broadcast. This can make its content healthier and its quality more guaranteed. The introduction of this system is to prevent the network platform from becoming a place for the free circulation of unqualified cultural products. We should be responsible for the users and the audience of the platform.
The insiders also believe that "network standard" is conducive to the development of online film and television works towards the direction of high-quality products. It will also help the network drama to obtain a broader space for development.
Zhanglina, chief editor of an online audio-visual platform: I believe we will absorb more professional institutions and attract more outstanding talents to join the creation of online audio-visual cultural works. With the identity of "Webmark", we can have more confidence and confidence when "going out", and safeguard the rights and interests of all parties.
"Net standard" has set an entry threshold for the industry, which will accelerate the network film and television creation into the intensive cultivation stage.
LiJingSheng, vice president of China Federation of radio and television social organizations: through this system, the producers of network platform programs can better have a stronger sense of quality production, a stronger sense of social responsibility, a stronger sense of cultural mission, and a better ecology and a stronger cultural atmosphere in cyberspace.