Dongmingzhu's Amazing Words: Gree Has Been "kidnapped" By Air Conditioners In The Past 30 Years

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On the afternoon of May 31, Gree Electric held the 2021 annual performance presentation by means of online video live broadcast. Dongmingzhu, chairman of Gree Electric, sat in position C and answered almost all the investors' questions. In her speech, dongmingzhu made astonishing remarks, saying that Gree had been "kidnapped" by air conditioners in the past 30 years. In the past, her slogan was "good air conditioners made by Gree", and now she is talking about "good electrical appliances made by Gree".

Access:

Dongmingzhu hopes that in the future, investors will not always talk about Gree air conditioners, but more about Gree appliances, because Gree "is now a full range of household appliance enterprises".

She also mentioned that the biggest gain of Gree's live broadcast is not air conditioning, but living appliances.

For the marketing reform that investors are very concerned about, dongmingzhu said bluntly: "the first thing to reform is to change your life. I created Gree's marketing model in the past, and it hasn't changed much over the past 20 years, but the background of today's era is completely different from that of that year."

She pointed out: "the arrival of the Internet era is indeed a huge challenge for Gree. It is not easy for us, a huge (dealer) team, to make everyone move forward under the process of reform and benefit everyone. However, we cannot abandon dealers for our own interests. This is not our way."

In 2021, Gree Electric achieved an operating revenue of 187.869 billion yuan, a year-on-year increase of 11.69%, and a net profit attributable to the parent company of 23.064 billion yuan, a year-on-year increase of 4.01%, failing to reach the 10% target set when the first phase of the employee stock ownership plan was launched last year.

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