According to the data of counterpoint research, the shipment volume of the smart watch market increased by 13% from January to March 2022. The analysis of the global wearable device market shows that despite a 24% decline in the first quarter, apple, Samsung and Xiaomi all recorded year-on-year growth -- the purchasing power in the holiday quarter is obviously unmatched.
Access:
Sujeong Lim, deputy director of counterpoint, said that brand loyalty is Apple The main reason for the success of the company is that its overall share and shipment volume increased by 14% year-on-year.
Huawei has a weak international position. Although it ranks third, its shipments remain flat. Users in major markets are cautious about the lack of GMS for mobile devices, so they are unlikely to switch to Huawei wearable devices. However, the performance of the Chinese company in the domestic market has improved.
According to the report, total shipments in most major regions are growing, while only Europe remains stable. The market was affected by the Russian Ukrainian war and the resulting logistics restrictions. The impact is expected to become more severe in the second quarter.
Other main contents in the report are: Garmin is the high-end market leader of wearable devices with more than $500. Fitbit, another American manufacturer, experienced a large-scale decline because it did not launch any new products after its acquisition from Google, and the progress of turning its operating system to wear OS did not seem smooth.
