According to Coca Cola China, Coca Cola's global creative platform "Coca Cola creations" launched Coca Cola's "rhythm box" inspired by the concept of meta universe in the Chinese market It is reported that in addition to the innovation in product flavor, "rhythm box" adopts a very creative packaging design, uses the shape of pixel box to draw its logo, with a retro and nostalgic video game style
In addition, in order to create a richer immersive experience, Coca Cola launched AR (augmented reality) games simultaneously. Consumers can start the meta universe ar game experience by scanning the code of Coca Cola's "rhythm box" can body**
Coca Cola's "rhythm square" will launch two specifications: Modern cans and bottles. Among them, modern cans have been sold in jd.com, and will be available on tmall, Tiktok and other e-commerce platforms at the June 18 Shopping Festival until they are sold out.
Earlier, Coca Cola launched its first limited product "Star River Walk" inspired by space. At the same time, Coca Cola company also revealed for the first time its creative platform "Le Chuang unbounded".
Coca Cola said that "Le Chuang unbounded" is a new creative platform launched by Coca Cola worldwide. It will give the iconic Coca Cola a new expression and meaning by limiting the release of products, immersive interactive experience and cultural creativity in line with the younger generation**
It is reported that the follow-up "Le Chuang unbounded" platform will launch more limited products one after another. Coca Cola hopes to bring a pleasant surprise to the younger generation of consumers that conforms to their aesthetics and can arouse their emotional resonance.
