Recently, some netizens revealed that a product of fuyanjie Taobao's official flagship store insulted women, and its advertising language and details made people feel extremely uncomfortable. Many netizens left messages saying that a female product is so smelly that it creates anxiety for women. Such a marketing method is too cheap. The official online customer service responded that the relevant advertising details page has been removed. Subsequently, the goods involved were also taken off the shelves**
Subsequently, the staff of Fu Yanjie said that at present, the company attaches great importance to this matter and has handled the products and advertisements involved offline for the first time. At present, the company is thoroughly investigating this matter.
For such inferior advertisements, China Women's daily The official wechat also issued a document criticizing: "the original normal women's products were accused of insulting women because of vulgar, vulgar and kitsch advertisements, and the goods were taken off the shelves, damaging their reputation and market. It is hard to imagine that today in 2022, in modern civilized society, there are still people who use women's bodies for such unbearable marketing and even try to disguise them with data."
Earn women's money and don't respect women?! If a brand that focuses on women's products wants to be based on this market, it must first respect its customers, not go astray, and drill with a curious and vulgar attitude; Further, no matter what business you do, it is necessary to follow the basic principle of equality between men and women in modern society and pay equal attention and basic respect to women. "
Everyone has a mother and may have sisters and daughters. Equality between men and women and mutual respect are not privileges, but the embodiment of social civilization. Those who violate this principle will be punished by the market. If they are suspected of breaking the law, they are more likely to face the investigation and punishment of the regulatory authorities.
Some experts said that if it is identified as involving pornography, Fu Yanjie's advertisement can be ordered by the local market supervision and administration department to stop publishing advertisements. At the same time, the advertiser may be fined not less than 200000 yuan but not more than 1 million yuan. If the circumstances are serious, the business license of the relevant company may be revoked at most.
