On the evening of June 1, 2022 Buick brand day was officially held. Buick not only released the new brand logo, but also launched the new Buick flagship MPV gl8th century century century, as well as the Buick brand's first pure electric concept SUV electra-x based on the special energy platform. Buick's new brand logo, the new logo retains the classic elements of the three color shield, cancels the outer border of the ring, and changes the ladder shield design to parallel layout**
Buick said that the fully refreshed "three color shield" represents the product gene of "safety, texture and comfort", and the parallel and open design means that Buick has broken its cocoon in the era of intelligent electric, and the driving experience has been comprehensively upgraded.
However, the brand-new logo is isolated and arranged as "three bullets" arranged horizontally. The internal shape is also changed synchronously. Many netizens call it "three nail clippers". What do you think?
Buick has not yet disclosed when to launch this new logo, however, Buick's first pure electric concept SUV electra-x with special energy platform is likely to become the first model to adopt the new logo**
It is reported that the first logo of Buick was born in 1904. Its main figure is that people pull a steam car to walk on the earth. Although the logo took only one year, it is one of the most symbolic car symbols in Buick's history.
*The shield badge logo currently used by Buick was first used in 1959, * three narrow shields were placed in a circle. Each shield has its own color, including red, white and blue. The three shields and three colors represent the three types of Buick cars in that year, namely Electra, LeSabre and invicta.
The shield badge logo has been changed and used to this day. Although the "Eagle" was also used as its logo during this period, it returned to the three Shield logo after only four years. Today, Buick's shield badge logo, which has a history of more than 60 years, has undergone great changes. Whether the new logo can continue to create a classic for Buick, the market will prove everything.
