On May 25, Beida man Ge responded through the social platform that at present, the three parties have reached an agreement, and the copywriting of Xiaoman's works was authorized for free last year, "yes, I didn't charge money, and business appeal is not my purpose. I hope this event can make people pay more attention to the content creation."**
On May 21, on the day of the traditional solar term "Xiaoman", FAW Audi released the video advertisement "Xiaoman in life" starring Andy Lau through various official channels, which can attract a lot of attention and forwarding.
That night, the user with the account "Peking University Man Ge" said that Audi's advertising video was suspected of plagiarizing a video copy of him on May 21, 2021. One night later, Audi issued an apology statement on May 22 and took off the advertising video.
With 3million fans, Tiktok's online celebrity "brother man of Peking University" left a message under the video, saying that "almost the entire ad is a video copy of Xiaoman, who intercepted last year, and the poems in it are original named poems I made (should be" made ") by myself", and @ Andy Lau.
Audi publicly apologized for the matter in its official microblog and admitted that "due to weak supervision and lax audit, it has caused trouble to Mr. Andy Lau, brother man of Peking University and relevant parties". The statement said the video was created by creative agency M & amp; C Saatchi reported and implemented it. Audi has instructed the company to deal with the infringement of documents as soon as possible. Before the facts were officially clarified, the video was comprehensively removed from the shelves of Audi's official channels.
Andy Lau also issued a document in his official support association "huazi world" to express his attitude towards the matter: "I have 100% respect for the original." Andy Lau said: "I personally deeply regret the problems of the advertising team in the creative process and the trouble caused to brother man.
