Under the leadership of tiger global, arianee has just raised $21 million (20 million euros) in round a financing. The company's main business is to issue digital ownership and authenticity certificates for cooperative brands For example, fashion brands can use digital certificates to replace physical genuine cards in watches or handbags. Since these certificates are irreplaceable tokens, the manufacturer can ensure that the specific serial number and activation date correspond uniquely to the NFT.
(from arianee.org official website)
If necessary, you can also choose to sell your collection in the future and transfer the relevant certificate rights to the buyer at the same time. The certificate is not associated with the user's name or email address, and only one wallet address is required to store the relevant certificate in it.
In addition, arianee brand customers can use these certificates for other purposes. For example, through the supporting mobile app, enterprises can contact consumers who have added digital passports to the app through this new channel.
Over the past year, the concept of "non homogeneous token" (NFT) has become quite popular. Arianee also plans to enhance the attractiveness of this service by supporting airdrop space delivery, metaverse metauniverse deployment, and cool in app visualization.
For example, by integrating with the customer's CRM and providing more information about second-hand transactions, the brand can also have its own white label application, or integrate other functions of Ariane into specific apps to improve the relevant experience.
Aria It is a multi chain token
Finally, Ariane's customers include Printemps, retail giant croupe casino, Breitling, Vacheron Constantin, Paris fashion week, Panerai and IWC.
In addition to tiger global, commerce ventures and motorier ventures, existing investors bpifrance, ISAI, noia capital and Cygni labs also participated in this round of financing for Ariane.
Interestingly, arianee does not use traditional equity financing. Because investors received $aria20 tokens while buying the shares of the start-up.
Arianee relies on Ethereum as the main blockchain and poanetwork as the side chain, and the token provides support for the company's open source agreement behind NFT.