Apple announced on May 17 local time that it is launching a new live concert series - Apple music live, which will showcase the performances of the largest stars in the music industry The series will begin on May 20 with a live broadcast of Harry styles's "one night only in New York".
The concert will be available exclusively to Apple Music users in 167 countries - at no additional charge.
Apple said: "no matter how much time and energy musicians spend in the studio making music, they can really show their works only on the stage. Apple music live is a new regular series, which plans to give the biggest stars in the music industry a biggest platform to show how they connect with the audience and how their songs are transformed into live performances."
It is reported that the concert will be broadcast live on Apple Music at 9 p.m. Eastern time on Friday. In addition, an encore concert will be held at 12 p.m. EST on May 22 / 4 p.m. Beijing time on May 26, indicating that the performance will not be available on demand.
The concert will be held at the UBS Stadium on Long Island, New York. The show will build momentum for styles's new album "Harry's house", which will be released on the same day. In addition, styles will perform his new album for the first time at the concert.
It is not known how long Apple plans to launch a concert in the new series of concerts. In addition, the company did not disclose which musicians will be displayed in the future.
Apple's new live concert series may be a way for it to win more users for its music streaming service by introducing popular music. Winning big names like Harry styles will obviously bring some topics to Apple's new series of concerts. As for the musicians in the series, this may be a way for them to further promote the new album and let fans know what their performance is like.
At present, Apple has joined several other digital giants, all of which have held live concerts. For example, YouTube has been broadcasting the performance of the cochella music festival for many years, while Hulu will broadcast the Lollapalooza and bonnaroo music festivals this year and 2023. It is worth noting that Apple itself has experience in holding live music activities, including the closed iTunes Music Festival and Apple Music Festival.