Apple retail store employees are becoming more and more active in organizing unions, which Apple doesn't want to see. Recently leaked documents show that Apple issued anti union talking points to retail store managers, hoping to prevent employees from forming unions Apple told managers how to dissuade employees from unionizing, but Apple's instructions were threatening. It implied that retail store managers could warn employees that joining a union would lose career development opportunities, personal vacation time and performance-based promotion opportunities.
The document says there are many factors to consider. The important one is that the labor union will fundamentally change the way Apple operates.
Apple seems to be shaping a "narrative" in which unions hinder teamwork. "Building a team that can achieve good collaboration can lead to excellence in retail stores. Just like interpersonal relationships, if we want to work well, we must help each other, know whether someone is under pressure, know whether someone needs some space, and everyone has to discuss and solve problems. These are difficult when the Union represents the team members of a retail store."
Not only that, Apple also believes that trade unions will damage the corporate culture and make retail store operations less flexible. Apple claims that retail stores pursue a balance between personal life and work. Trade union contracts are very strict and must be observed at all times. It will make balance very difficult.
So far, Apple has not publicly opposed the formation of trade unions, but Apple has hired anti union lawyers from littler Mendelson.
It is also easy to understand why employees in Apple retail stores form unions. They think the salary is too low to support themselves.