Apple dealers and service providers simply Mac are apparently shutting down after nearly 16 years of operation, with immediate effect. In a letter to employees received from multiple sources, rein Voigt, CEO of simply Mac, said that the company was shutting down its business and terminating the work of all employees. The decision took immediate effect. At the same time, it cited Chapter VII of the U.S. bankruptcy law to declare bankruptcy, which means that the company will be completely liquidated.
"Since we acquired simple MAC from Gamestop on September 25th, 2019, we have worked hard as a team to make our company become an outstanding [Apple] in North America( https://apple.pvxt.net/c/1251234/435400/7639?u=https%3A%2F%2Fwww.apple.com%2Fcn%2Fmusic%2F ) Partners, and provide our customers with a transformative experience to promote long-term loyalty, "Voigt said in a letter to employees." However, it is impossible for us to foresee that a worldwide pandemic will begin and eventually lead to the layoff of half of our employees and the closure of many of our stores. "
Voigt said that since the former Gamestop subsidiary was acquired by cool holdings, Inc. in 2019, the financial performance of simply Mac "has never met our expectations". "Due to financial constraints, simply MAC cannot provide sufficient inventory for our stores or guarantee our financial obligations.".
Voigt added that simply Mac would not be able to pay employees' wages tomorrow or in the future, and pointed out that all employees would receive a notice from the bankruptcy court in due course, during which time they would have the opportunity to file a claim.
As of January 2022, simple MAC has operated 53 retail stores in the United States. Many of the simply MAC stores are located in cities that lack Apple stores, providing residents with a local option to purchase Apple products and repair.