With the popularity of reachable duck, offline stores have become "one duck is hard to find". The more difficult it is to buy, the more you want it. Some people even miss it so much that they can't sleep. Recently, Xiaoli, a 26 year old girl in Hangzhou, became anxious because she couldn't buy KFC toys to reach the duck. She has been losing sleep for three consecutive days**
It is understood that when Xiao Li couldn't sleep every day, he was thinking about how to buy this duck. To this end, she also specially joined a toy consulting group of KFC, which was pulled by an offline store. The clerk promised to send messages in the group once they arrived.
But the reply she gets every day is "we have to wait". After waiting for three days, there was a previous scene.
Why does a reachable duck toy cause panic buying and even cause psychological problems? The doctor analyzed the reasons:
First of all, rarity is the most valuable thing** After the Duck burst into flames, it was quickly snapped up. In reality, the less a certain commodity, the more it can stimulate the desire to buy.
Secondly, identity psychology** Nowadays, many people follow the trend and punch in at the online shopping mall to buy online shopping products and luxury goods. In addition to really enjoying good products, they also gain a sense of identity.
Thirdly, implement group awareness Le Pen pointed out in his book Mob: the Internet pulls all people into a group. Once an individual enters the group, his personality will be obliterated, and the group thought will occupy a dominant position
Group unconscious behavior replaces individual behavior, and group behavior is often impulsive and emotional.
So most individuals who buy reachable ducks are just the executors of group consciousness
In addition, dopamine makes people happy** The lovely shape of the lovely reachable duck and the retro magic concert stimulate the nucleus accumbens of the brain to release dopamine, making people happy.
At last, the doctor said that after reaching the top stream, it can bring a lot of positive mental effects to people. As long as infatuation does not affect personal life, it is also a good life experience.