For many online shopping users, it is acceptable to sell goods for hundreds of yuan, but the goods can't be mailed; You can buy your favorite products at a large amount during the event, but you can't accept the sudden lower commodity price after the event. In order to dispel consumers' concerns about commodity price adjustment, Taobao recently launched a new function "price protection center". Through this function, during the price protection period, as long as the price of goods is reduced, the merchant will refund the price difference within the specified time.
According to CNMO, after entering Taobao app, users choose to open the "my Taobao" interface. Ordinary users click "my Taobao - Official customer service", and 88vip users click "exclusive customer service" to enter the "price protection center". Then, users can click "one click price protection" to apply for price protection. During the period of price protection, the price difference can be refunded if the price of goods is reduced.
Taobao "price protection center"
Previously, Taobao has launched the price protection function, but the operation mode is more complex and hidden. Many consumers do not know and are unwilling to carry out the corresponding operation. Taobao optimized this function and set up a unified "price protection center" entrance to make users feel a more convenient experience.
During 618 this year, tmall expects 19 million products to support one click price protection service, and the price protection time will last from payment date to July 5, with a maximum of 35 days. In addition, Taobao said it would control merchants' behavior of "raising prices first and then reducing prices" during 618. If the merchant is found to have the behavior of raising the price of active goods in advance, Taobao will prompt the merchant to make rectification. If the merchant refuses to make rectification, the commodity will be removed from the shelf.