"We also looked at the online picture of Dongfeng Honda 4S store recalling the car price and adding back as many discounts as the purchase tax is reduced, but the discount of our store hasn't moved. It doesn't mean that we reduce the discount when the state reduces the purchase tax." On June 7, a salesperson at a Dongfeng Honda 4S store in Beijing told Caijing automobile: "civic is a model with very stable terminal price here. In May, civic was given a discount of 5000 yuan. Now it is still 5000 yuan. There is no big change due to the national purchase tax reduction policy."
▲ photography of a Dongfeng Citroen dealer in Beijing / guohuaiyi
At the beginning of June, a staff member said in a work group chat record suspected of being a 4S store of Dongfeng Honda: "it is officially notified that starting tomorrow, the prices of all models will be recalled, and the purchase tax will be increased as much as possible."
▲ image source: Network
After the picture was circulated, it caused great controversy on the Internet, because on May 31, the Ministry of Finance and the State Administration of Taxation issued the announcement on reducing the purchase tax on some passenger vehicles (hereinafter referred to as the announcement). The announcement pointed out that for passenger vehicles with a displacement of 2.0 liters or less (9 seats or less) whose purchase date is from June 1 to December 31, 2022 and whose single vehicle price (excluding VAT) does not exceed 300000 yuan, Halve the vehicle purchase tax. However, this policy, which was originally intended to boost automobile consumption, allowed some dealers to increase prices.
For the content of the pictures posted online, Caijing automobile called Dongfeng Honda, but the other party did not respond for the time being.
However, the occurrence of this matter has made many car owners worry that whether dealers will take the opportunity to increase prices will become a common phenomenon? For this reason, Caijing automobile visited a number of automobile dealers in Beijing and found that the terminal discounts of various brands were different.
01
Terminal preference fluctuates
Perhaps because of the working day, Caijing automobile came to a Dongfeng Nissan 4S store and found that its passenger flow was not large, but the discount rate of the model was not small. "If the full payment is made, Nissan Teana can give a discount of 30000 yuan, and if the installment loan is selected, it can reach 32000 yuan. The full payment discount of new Qijun is 18000 yuan, and the installment discount is 2000 yuan, up to 20000 yuan." The sales staff of Dongfeng Nissan told Caijing auto, "the discount margin in the store is basically stable, and the discount has not been reduced because of the reduction of purchase tax."
In the same FAW Volkswagen 4S store where the passenger flow is scarce, the salesperson said to Caijing automobile that the discount for fuel vehicles is basically the same: "for example, the main selling SUV tanyue is now offering a discount of more than 40000 yuan, which is unchanged from before." However, the preferential margin of FAW Volkswagen ID. series models has shrunk.
"Id.4 crozz's full payment and loan preference are 24000 yuan, which is really less than that of May Day." The salesperson in charge of the ID. model told Caijing automobile: "the reduction of the ID. series is not due to the purchase tax reduction policy. ID. is a new energy model, so it does not involve the purchase tax. The reduction of the discount is mainly due to the rise in the price of raw materials, especially batteries, so the discount is reduced."
"Jeep Commander offers a discount of 40000 yuan, which is the same as the financial loan." A sales representative of GAC FICO Jeep brand told Caijing automobile: "at present, we mainly sell imported horse Wranglers, which can sell more than 10 vehicles a month. There are only two types of domestic vehicles here, one is a big commander, the other is a guide, and there are not many sources of vehicles."
Through the visit to the dealers of the above mainstream joint venture brands, it is not difficult to find that the reduction of purchase tax has not reduced the car purchase preferences given by the dealers, and similar situations have also occurred in luxury brands. A Mercedes Benz salesperson said to Caijing automobile: "the new c260l has a full price discount of 55000 yuan, and the financial loan can reach almost 60000 yuan."
However, it is worth noting that not all brands have maintained the original preferential strength. In a Lingke 4S store, a salesperson told Caijing automobile: "the national policy is to reduce the purchase tax by half, and our Lingke policy is that we will subsidize by half, which means that your purchase tax will be exempted. So, in a comprehensive way, the discount on the car price is 13000 to 14000 yuan. But here is the purchase tax subsidy we give you, so we will charge a little on the terminal discount."
When Caijing automobile questioned that this was the same as the practice of Dongfeng Honda dealers, the other side said: "many stores are like this now."
▲ photography of a Dongfeng Citroen dealer in Beijing / guohuaiyi
In addition to Lingke, another brand with tightened discounts is Dongfeng Citroen. A salesperson said: "if you order a new car, Versailles currently has no discounts." However, when Caijing automobile said that when it came to the store in early May, Versailles still had a certain discount margin, the other party said: "if there is a car in stock in the store, we can give you a discount of 2000 yuan to 3000 yuan. If you order a new car, there is no discount for the whole series."
As for whether the tightening of incentives is related to the reduction and exemption of purchase tax, the salesperson said: "the reduction of purchase tax is a national policy, which has nothing to do with our incentives. Now we are mainly cleaning up inventory cars, so there are discounts for existing cars, but no discounts for new cars."
02
The shortage of new cars has become a common phenomenon
During the visit, Caijing automobile found that after a month of control in Beijing, the shortage of new cars has become a common problem faced by many dealers.
"Because of the COVID-19, our store basically didn't open in May, so there were a lot of stock cars in the store, and there was a lot of financial pressure." The above-mentioned Dongfeng Citroen dealers said to Caijing automobile: "so by July, we will focus on de stocking, and this is basically the case with dealers in this area. Therefore, this is why we have discounts for existing cars, but not for new cars. In addition, if you don't want to stock cars, you must buy new cars. The car supply is also tight. From now on, it may take you one to two months to wait for a new car."
Dongfeng Honda and Dongfeng Nissan also have a tight supply of new cars. "Some models are out of stock. It may take two months to order a new car." The sales staff of Dongfeng Honda said: "the car could not be transported in before, so it has just recovered."
Dongfeng Nissan salesperson said: "at present, the car supply is still a little tight. For example, xinxinjun only has existing cars for some configured models, but some models still need to wait, especially the 4WD version."
In addition to the mainstream joint venture brands, luxury brands also face the problem of tight supply of new vehicles. "Today, a customer just ordered a Mercedes Benz c260l, but there is no car. Now some new models have to wait, and the C-class needs to wait nearly a month." A Mercedes Benz 4S store salesperson said to caijingqiche (id:caijingqiche): "in fact, the collection cycle of domestic models is already fast."
▲ photography of a Mercedes Benz dealer in Beijing / guohuaiyi
"At present, the supply of new cars for dealers is quite tight. The main reason is that the Shanghai epidemic has affected the supply of parts." Cuidongshu, the Secretary-General of the passenger car Association, told Caijing automobile: "now Shanghai is vigorously promoting the resumption of work and production. It is estimated that after June, the supply of new cars will be significantly improved."
According to the data of China Automobile Industry Association, the production and sales of automobiles in April this year were 1.205 million and 1.181 million respectively, down 46.2% and 47.1% month on month, and 46.1% and 47.6% year on year. From January to April this year, 7.69 million and 7.691 million vehicles were produced and sold, down 10.5% and 12.1% year on year, ending the growth trend in the first three months of this year.
It is worth noting that the sales volume in April fell below 1.2 million, the lowest monthly level in the same period in recent ten years.
At present, with Shanghai actively promoting the resumption of work and production, the auto parts and complete vehicle enterprises in Shanghai are showing an obvious recovery trend.
Recently, Caijing automobile learned from a senior executive of an auto parts enterprise in Fengxian District, Shanghai that Fengxian is an area that has achieved dynamic clearing earlier in the anti epidemic campaign in Shanghai. The logistics in this area has been basically restored. Employees living in this area can go to and from work normally. Employees in other areas need to stay silent for two days before going to work.
In addition, Caijing automobile learned from SAIC that in late May, more than 50% of the first-line production personnel were on duty, and the production capacity has recovered more than 60%. After the follow-up closed operation, double shift production will be resumed soon, and the production capacity will be further improved.
SAIC Group entered the stress test of resumption of work and production on April 18, which involved more than 200 enterprises related to SAIC's industrial chain. On April 19, the production line of the first vehicle was restored. On May 27, SAIC Lingang plant started the double shift production pressure test, and the production capacity after the double shift was nearly twice that of the single shift.