https://techlife.app/category/news News https://techlife.app/archives/minecraft-announces-ban-on-nft-and-blockchain-technology.html 2022-07-21T02:39:00+08:00 Minecraft Announces Ban on NFT and Blockchain Technology2 hours ago Pinnacle July 21, 2012 - Minecraft developer Mojang today updated its usage guidelines to announce a ban on blockchain technology, including NFT. Image source: Mojang official website According to the official usage guidelines, users are not allowed to use blockchain technology in the game's client and server programs, nor create game-related NFT content.Mojang has stated that they are concerned that NFT products will create rare items, which is not in line with the spirit of My World's game. https://techlife.app/archives/it-s-best-not-to-play-your-handheld-in-ambient-temperatures-above-95-f.html 2022-07-19T22:51:00+08:00 Both V and Nintendo have issued similar statements.As we enter the "early season", the weather is getting hotter and hotter, and this year the global heat is particularly severe. Steam Deck is safe to run in these temperatures.Valve states that the optimal operating temperature for the Steam Deck is 0° to 35° C. If the ambient temperature is higher than this, the Steam Deck may go into power saving mode. For the internal temperature of the device, it works well up to 100°C. If the internal temperature reaches 105°C, it will automatically shut down to protect the device.Most electronic devices have difficulty performing well in excessively high ambient temperatures, and Nintendo issued a similar statement last week that ambient temperatures above 35°C may overheat the Switch, in addition to being careful to Don't block the exhaust and air intake vents. The device will automatically go into sleep mode when the temperature gets too high.In these hot summer days, it's better to play games in an air-conditioned room. https://techlife.app/archives/the-biggest-change-to-the-new-macbook-air-is-the-design-not-the-m2.html 2022-07-19T20:03:00+08:00 Apple's position on the MacBook Air lineup is always changing.▲ The famous scene of MacBook AirKnown for its thin and light design at its inception, the Air became the 'entry' base model for Apple computers as Retina screens became more popular and the MacBook Pro rose to prominence.Even though in 2018, Apple redesigned the MacBook Air again with a Retina screen, the positioning was not changed.The Air is still the 'affordable' Mac.Until this year (2022), the MacBook Air changed design again, ditching the classic 'wedge' design in favor of a design similar to the MacBook Pro.In theory, the new MacBook Air is still Air enough and slightly less powerful than the new MacBook Pro, but it's no longer positioned as an 'entry' model.The burden of getting the M chip to the old molded MacBooks, and the new MacBook Air and Pro make up Apple's new MacBook line.If the MacBook Pro focuses on practicality and professionalism, the no-longer-affordable MacBook Air begins to lean toward "style," or "looks.The biggest change is the design, not the M2Similar to iPad Air, the new MacBook Air comes in Starlight and Midnight colors. It's not quite as colorful as the iMac, but it's still recognizable from the Pro line.Using different colorways for different product lines is something Apple has always done.For example, in the Pro sequence, a color scheme with technological attributes like gray and black is usually used, while in mass-oriented products, colorfulness is favored to show the vibrancy of the product.After seeing the new design of the MacBook Air, many people thought that the lack of continuity of the "wedge" design took away the soul of the Air.It's not. With the full shift to M chips, the design language of the MacBook line is less aggressive and more practical, and that's true of the new Air.The "uniform" design style gives MacBook Air more internal space, so the battery doesn't have to be stepped for a wedge shape.As a result, the new MacBook Air has a higher battery capacity than its predecessor, and its internals have been made neater and simpler.Unlike the M1 Pro/Max MacBook Pro, where the M1 MacBook Air is still a combination of a new chip and an old mold, the M2 MacBook Air is a combination of a new chip and a new design.▲ Left: Intel version of MBA, Right: M1 MBA Image from: ifixitInside the M1 MacBook Air, Apple has replaced the spot originally reserved for a fan with a cooling fast, and the other side is attached to the M1 SoC via silicone grease, which has limited cooling efficiency but is still a reasonable cooling configuration.▲ M1 MacBook Air's cooling block Image from: ifixitIn particular, the M1's energy efficiency ratio was much higher than what was understood at the time for PC chips, and the performance of the original Intel chips was really weak.By the time you get to the M2 MacBook Air, the theory is that the more spacious space will have a more rigorous layout and design.▲ Much like the iPad Image from: MaxTechAnd with YouTube blogger Max Tech taking it apart, the M2 MacBook Air is quite similar to the iPad in terms of how it's put together and its cooling configuration inside.The motherboard consisting of the SoC, memory and hard drive only takes up a small portion of the motherboard, with the vast majority of the space being taken up by the battery.To be sure, similar to the iPad Air 5 and iPad mini 6, the battery features an easy-to-repair, easy-to-replace adhesive configuration.The motherboard is shielded and passively cooled by a thin layer of metal, and the SoC is indirectly in contact with it via silicon grease.If this cooling design is standard for iPad, it's a bit "spartan" when put on a PC.You could even say that the M2 MacBook Air has taken a step backwards in terms of cooling configuration compared to the M1 MacBook Air's cooling block.There is no denying that the M chip has an excellent power efficiency ratio compared to traditional x86 chips. It has lower heat generation in light to medium duty conditions, and completes Apple's idea of abandoning the "fan".It's just that on the M2 MacBook Air, the spartan cooling setup takes the performance boost out of the M2.Some reverse escalation is in orderAmong comparisons with the M2 MacBook Pro, the M2 MacBook Air has greater temperature fluctuations, with a clear cycle of heat buildup, downscaling and heat buildup again.MacBook Air's speed continues to drop when you do heavier tasks for longer periods of time.▲ Image from: GregsGadgetsEven when compared to yourself, there is still a significant gap.The new MacBook Air comes in two M2 SoCs - an 8-core CPU paired with an 8-core GPU in the base version, and a 10-core GPU in the premium version.In GregsGadgets' test, the base 8-core GPU slightly outperformed the premium 10-core GPU in the same Tomb Raider game, due to poor cooling, which caused the 10-core The reason for this is poor cooling, which allows the 10-core GPU to have more heat build-up, and then quickly go into a slowdown phase.In addition, the M2 MacBook Air's CPU dropped from 3.2GHz to 2.65GHz and core temperatures spiked to 94°C under MaxTech's extreme operating conditions with continuous CineBench R23 runs.Likewise, the GPU experienced the same in multiple rounds of 3D Mark, with the lowest frequency coming in at 900MHz, which is not too far off the initial 1398MHz base frequency.It's not just these intense score tests, but the new MacBook Air has likewise experienced degradation from poor cooling in many external media and in our own testing and use.▲ Same as M2 MacBook Pro, still single NAND particle Image from: MaxTechOn top of that, the same SSD slowdown that exists in the base M2 MacBook Pro is also present in the new MacBook Air 256GB version.Whichever way you look at it, the thin and light nature of the new MacBook Air is a trade-off for consistent and stable performance release. It's better suited to light office situations, and even more bluntly, the new MacBook Air is more like a netbook.The MacBook Air's positioning is starting to lean towards 'stylish' and based on its performance.A bias toward fashion makes the new MacBook Air a narrower audienceThroughout Apple products, it would be the first generation of Apple Watch that carries the fashion label.▲ 2014 Apple Fall Launch Venue Photo from: CBSFor the launch, unlike traditional tech products, Jony Ive invited celebrities from the fashion world to join him and spent a lot of money building a pristine white building at the Flint Center for the Apple Watch.Subsequently, the Apple Watch also appeared frequently in fashion magazines and co-branded bands with major luxury brands.At the time, the Apple Watch was more of a trendy accessory on the wrist, and Jony Ive wanted it to be a shock to the traditional Swiss watch industry.And then Apple started setting up Apple Watch counters in high-end department stores in France and the UK, in an effort to gradually break into the boutique market itself.It's just that the first generation of Apple Watch wasn't much different from anything else on the market in terms of functionality, and the so-called 'boutique' strategy didn't convince the masses to spend it.A year later with the Apple Watch Series 2, Apple also began to position the Apple Watch with a practical orientation to exercise, health monitoring, and more, which continues to this day.Today, the Apple Watch continues to be health-oriented, evolving from heart rate in its infancy to a range of personal health assistants such as blood oxygen, ECG, and sleep monitoring.The Apple Watch has become one of the most essential devices in many people's lives today. And the shift in Apple Watch's positioning is a twist that has made it so successful today.With the Mac's full shift to its own M chips (especially with the performance of the M1 MacBook Air), it seems Apple has finally found a balance between thinness and performance that doesn't lose most of its performance to excessive thinness.But in the M2 MacBook Air, with its weak cooling features, it seems to be back to the old ways of giving up a lot of performance in the pursuit of thinness and lightness, even though the M2 has a far better power efficiency ratio than the Intel chip.In this way, the M2 MacBook Air is more of a cosmetic design change than a two-way upgrade that takes advantage of the power efficiency of the M chip.The M2 MacBook Air is also positioned somewhat similarly to the first Apple Watch in that they are more trendy and stylish than functional, a position that will likely remain with the M-chip MacBook Air. https://techlife.app/archives/amazon-s-promotion-can-not-play-buyers-look-a-hilarious-sellers-collectively-lying-flat-pin-play.html 2022-07-18T06:31:00+08:00 Early this morning, Amazon's 48-hour Prime Day came to a close.Despite Amazon's efforts, this year's Prime Day is no less challenging than last year. Under the multiple attacks of economic downturn, e-commerce chaos and hyper-inflation, "buy the right one, not the expensive one" and "refuse to buy at a loss" have become the psychological reflection of most consumers and sellers.Bottom line: while Amazon is yelling up a storm, buyers and sellers are lying flat.Betting on Prime Day, Amazon takes a gambleThis Prime day is no small feat: the campaign site has expanded from 18 countries last year to 24 countries, and is scheduled for July 12-13, the "summer season". In the promotion method, "middle-aged" Amazon is also actively close to the young people, in addition to the regular discount, send coupons, but also began to cooperate with many net celebrities, vigorously promote live with goods.After all, last quarter, Amazon's e-commerce business saw a noticeable lack of growth. At the earnings meeting at the time, Amazon's CFO Brian Olsavsky said that Prime Day would be an important tool to drive business growth in the coming quarters, even going so far as to state that Amazon would likely host Prime Day twice this year, with perhaps one more in October in addition to July.This year, in an effort to capture the youth market with emerging e-commerce platforms like TikTok and Shein, Amazon has started pouring more energy into live-streaming its products.During Prime Day, Amazon invited a host of online celebrities and stars to join it on its live shopping channel Amazon Live for a series of live interactive events. The bandwagon anchors included famous comedian Kevin Hart, model Miranda Kerr, and many headliners on TikTok and Instagram. image via Amazon Looking at some of the numbers that have come out so far, this Amazon Prime Day battle can be described as a mixed bag.The number of orders this year could far exceed last year's. Amazon said today that more than 300 million items were sold this time around, more than on any previous Prime membership day. Statistics from market research firm Numerator also show that more than half of the more than 1,000 consumers surveyed placed two or more orders, and 9 percent placed five or more orders.But selling more doesn't mean selling well. The majority of the categories sold were consumer goods, with top sellers including diapers, beauty products and more. Fifty-seven percent of consumers purchased items priced under $20, and only 5% purchased items priced over $100. So while this Prime Day was big, the final sales may also fall short of expectations.Image From digitalcommerce360In addition, according to research firm EMarketer, global sales for Prime Day are expected to be $12.5 billion this year. That figure is up about 8% compared to last year, but keep in mind that Amazon Prime Day sales grew at an average rate of 66.6% between 2016 and 2019, and even in 2020, which is deep in the epidemic, Prime day sales grew 43% year-over-year.Only weed not chop, consumers become rationalIn this walk-through for Prime Day, Silicon Star People found that many consumers are not as interested in Prime Day as they once were."It's true that the screen was full of Prime Day discounts for the past two days, but looking around there weren't many prices that tickled my shopping impulses." Kelly, an online shopper who lives in Vancouver, said when talking to Silicon Star People about her shopping plans this year.Last year, Prime Day was cancelled in Canada outright due to the epidemic, which was a huge disappointment to many consumers. I was expecting some big compensating surprises this year, but overall, this year's Amazon discounts don't show a significant advantage over other platforms."For example, I wanted to buy the Apple Watch, and I wanted to wait to see if Prime Day had an all-time low price this time. Turns out it ended up being the exact same discount as Best Buy, so I went straight to the Best Buy by my house and didn't have to wait." Kelly said as an example.In fact, Prime Day has become a major battleground for merchants to compete for customers over the past few years as overseas e-commerce companies have stepped up their "in-rolls". Not only BestBuy, but also Walmart, Target, Nordstrom, and Lowes have all started to take advantage of the Prime Day sales. The immediate consequence of this is that consumers have become overwhelmed with the selection of discounted items available in the Prime Day section.Image From digitalcommerce360 "I compared, lifestyle items Target, Walmart some could be cheaper, electronics Best Buy has some Prime Day models that are not on sale also on sale. Amazon's main advantage right now is that it's more convenient, and you can buy a little bit of everything the next day. But there's really no difference in price alone." Alex, a Silicon Valley software engineer, told Silicon Star People.The survey shows that items with more room for discounts, such as electronics and consumer hardware, were the most popular categories for consumers on Prime Day in previous years, but when discounts are arriving all over the web these days, most consumers are also going to shop around."The usual daily necessities on sale are actually just a few dollars cheaper, will not specifically wait until Prime Day to buy. Usually buy big things, computers, TVs and so on, but if the discount is not big and not very urgent, will think about whether to wait until Cyber day or Black Friday and then start. There are several shopping holidays every year anyway, so there may be new models by then." Alex said.Consumers are not only making more rational choices, but along with the rising inflation this year, many are also choosing to tighten their purse strings to reduce unnecessary spending. A survey shows that the average respondent plans to spend $233 on Amazon and $155 on other non-Amazon stores during Amazon Prime Day this year, and that total is down about 35 percent or so from the survey data from the same time last year.Cutting back on shopping, in addition to eating out, was placed at the top of the list of plans to cut back on spending due to inflation by 61% of respondents.Image from RetailMeNot "With prices going up so much right now, and with layoffs everywhere, I'm really afraid to spend a lot of money. Some unnecessary expenses, so save what you can this year." A Silicon Valley mom to Silicon Star People.Sellers seek to be multi-hyphenate as high costs 'dissuade' themIn addition to consumers spending money more carefully, on the other end of the platform, the attitude of sellers towards Prime Day has also undergone some changes. This year, although the impact of the epidemic has largely subsided and the supply chain has gradually returned to normal, many sellers have chosen to "lie flat" in the Prime Day promotion."It's not that we're not interested in Prime Day this year, it's that our small shops just can't afford it anymore." A Chinese Amazon seller gushed in a cross-border e-commerce forum. Due to the soaring cost of various sales on Amazon's platform this year, forcing sellers to beat a retreat.Amazon in this Prime Day on the proposed "special discount activity price for the current price of at least 80%, to meet the lowest price in the past 30 days" requirement, in many sellers' view is undoubtedly forcing themselves to "do charity". After all, in the background of the price of goods has tended to be transparent throughout the network, the price reduction of 20% plus advertising expenses, the profit margin has been almost minimal. And from last year's situation, price cuts and advertising to bring sellers the traffic and revenue is not as good as expected.Amazon's product recommendation mechanism changes are one of the important reasons behind. In the middle of last year, Amazon launched a large-scale sealing action, the existence of malicious brush single, false propaganda behavior of sellers to catch a seal, the action involves hundreds of thousands of sellers, known as the industry is "a decade of industry shock". The company's main goal is to provide a comprehensive range of products and services to the market. Since the blocking incident, Amazon advertising revenue has skyrocketed, 2021 full-year $31.2 billion in advertising revenue has made it leap to become the third largest advertising company after Google and Facebook. But as the saying goes, the wool comes off the sheep's back, and the sources of Amazon's advertising revenue spike have all come from sellers.Recently, NBC News mentioned that a company that makes computer accessory products, where the cost per click to place an ad on Amazon was only about 0.14 cents in 2014, had soared to about $1.60 by early 2022. Many businesses have had to dramatically increase their ad spend in exchange for greater traffic, with data showing that in 2016, merchants spent an average of just 1.1% of sales revenue on ads, a figure that has climbed to 4.6% by 2021. According to Marketplacepulse, while sellers' ad spending on Amazon increased significantly in 2021, the However, the average conversion rate for ads is fluctuating steadily at around 12%. That is, traffic from ads isn't converting into sales in a big way. In addition, due to the activities of everyone in the price pressures, resulting in many sellers up the volume but the profit is smaller, have lamented the "big promotion a lonely".In addition to advertising costs, the increasing logistics management costs are also making sellers "headache". On January 18 this year, Amazon officially implemented an increase in logistics management fees (FBA), with line item increases of up to 150%. Not only that, Amazon also introduced a fuel and inflation surcharge for the first time, trying to offset inflation and cost increases by passing on fees to sellers."It would be nice to not lose money this year, it's definitely worse than last year. Several of the items we're participating in Prime Day this time around are taking advantage of this time to clear inventory, because there's still a premium to be paid for big-ticket items that take up inventory that don't get out in a hurry." Amazon senior operations Mike told Silicon Star People.Mike has been involved in the cross-border e-commerce industry since he graduated, and he often shares his industry observations on his public website "Cross-border e-commerce strategy". For those new sellers who are actively preparing for this year's battle, Mike also offers his views this time."New sellers are definitely still taking this year's sale seriously, but I'd advise everyone to keep their minds at ease. Overseas shoppers generally tend to buy higher-priced items with a lot of room for price cuts on Prime Day, so if you're doing small items that are under $20 and have a strong gift attribute, then don't expect too much of a Prime Day blowout."In fact, Amazon isn't the only option for sellers these days either. With overseas e-commerce shopping platforms opening up "rolls" under the epidemic, many veteran sellers are already planning for multi-hyphenate growth, setting their sights on emerging platforms such as Shopify, Walmart, Shein and others. After Walmart officially announced the opening of its marketplace to international sellers in March last year, the number of international sellers who have entered Walmart began to increase rapidly. Last April, Chinese sellers accounted for just 6 percent of all new sellers at Walmart worldwide; by May of this year, that percentage had grown to 51 percent.Image from MarketplacepulseIn addition, a large number of strong sellers have started to open standalone sites on Shopify, exploring independent brand paths that are not dependent on the platform. And some small commodity sellers have started to work with emerging platforms represented by Shein, which has thinner margins, but wins in terms of time and effort. All the signs seem to indicate that Amazon e-commerce is in a "mid-life crisis". In the internal, soaring costs sellers are suffering; in the external, overseas e-commerce platform competition gradually white-hot, the battle for sellers and consumers more and more intense.Finally, did you all get your hands on Prime Day this year, and what did you think of the discounts this year? Feel free to discuss in the comments! https://techlife.app/archives/coma-challenge-reminds-tiktok-it-s-time-to-revise-your-push-algorithm.html 2022-07-12T19:01:00+08:00 TikTok, the short video platform that has taken the world by storm, is once again at the forefront of public opinion. At the heart of the matter remains the thorn in TikTok's side - the issue of content censorship regarding teenagers.Over a year-long span, seven children lost their lives to the Blackout Challenge on TikTok. The parents of two of these children have filed a lawsuit against TikTok, which does not condemn the other Blackout Challenge creators or the fact that TikTok allowed their children to post the video, but instead points the finger at the heart of TikTok's --The recommendation mechanism. Source: TIKTOK official website " The "Coma Challenge" is a series of videos posted by TikTok users in which the filmmaker passes out from asphyxiation in various ways to see how long the user can last before passing out. These extremely dangerous videos have received a lot of attention on the platform and have even caused a number of teens and children to participate in copycats, leading to the accidental deaths of some children as a result of the coma challenge.Parental neglect of children may have contributed to the tragedy, but for TikTok, it was the platform's fault for pushing dangerous and highly imitative content to an inappropriate audience.The lawsuit alleges that there was an accidental death of a child as a result of participating in the "coma challenge" back in January 2021. The suit claims that TikTok should have acted to stop the activity when the first accident occurred.TikTok has told People magazine that this "disturbing challenge" existed before their platform and never became a "TikTok trend. "TikTok expressed its "deepest sympathy" to the families affected in the case and vowed to "will remain vigilant about security issues" and "will remove relevant content immediately if we find it."Now that coma challenge related content can no longer be found on TikTok, it looks like TikTok did fulfill their promise. But the key point is that the removal of the video occurred not at the time of the first accident, but after causing six other related accidents in quick succession. Source: web The "Coma Challenge" The problem has caused TikTok's reputation among parents to fall again, making it controversial again for the already questionable rubbish video issue. Some parents have said in the lawsuit that the children involved in the accident never actively searched for content related to the "coma challenge" and that the videos were pushed to them by TikTok's algorithm through the app's For You page.TikTok has also made some efforts. In 2020, TikTok went live with a "Family Safety Mode," in which parent accounts can be linked to teen accounts, with the goal of providing reasonable supervision of what teens are viewing. But the problems mean that TikTok still has to take more responsibility with parents to keep teens safe. Video content that can cause harm, such as the "coma challenge," is clearly inappropriate for young, impressionable users. Short video platforms should add an invisible label to prohibit such content from appearing in front of teenage users when they post such videos.In fact, not only for teenage users, but even for adult users, short video platforms have an obligation to add a reminder in videos with dangerous content to remind people not to imitate it. Making a reminder about dangerous content is not only at a disclaimer for the platform, but also really makes people aware that the content spread in the video may be dangerous and not to try to imitate it easily. https://techlife.app/archives/twitter-announces-partnership-with-shopify-social-e-commerce-is-getting-interesting.html 2022-06-22T21:50:00+08:00 In a Pinnacle exclusive, Twitter today announced a partnership with e-commerce SaaS giant Shopify, which will enable Shopify merchants to access their stores to Twitter in an easier way, using Twitter's e-commerce platform Twitter Shopping for marketing and promotion. Photo credit: TwitterThe partnership will begin with U.S. merchants, first Shopify sellers can find Twitter in the app store in the backend of their store, and with just a few taps they can connect their Shopify store to their merchant's Twitter account, enabling Twitter-exclusive Ecommerce features, such as Twitter Shops, can add a store display area to a merchant's personal Twitter home page, showcasing up to 50 items. Photo credit: Twitter Of course, thanks to the addition of Shopify , the inbound and outbound data of Twitter's e-commerce interface will also be synchronized with the standalone site, allowing sellers to perform one-stop management.A Twitter spokesperson said, "Within the Twitter Shopping ecosystem, we offer a range of direct-to-end-customer features that direct shoppers to purchase sites. The partnership with Shopify is an important step in Twitter's relationship with shoppers, whether it's discovering products, driving willingness to spend, and making purchase decisions.""Shopify is already one of the platforms of choice for eCommerce customers of all volumes, and we are excited to partner with an industry leader in the track to expand our shopping business."Twitter's path to e-commerceTwitter has long been an important platform for digital marketing, with many brands using it for online customer service from the start; or handing over accounts to marketing departments, generating countless viral marketing fame scenes. No matter how it works, users have seen the beauty of the social network - brands and organizations can communicate as authentically as regular people. In 2017, fast food brand Wendy's can't beat all of you with a small 18 million retweet goal at your fingertips. Photo credit: Carter WilkersonIn fact, Twitter has been making a push in the social e-commerce space. in 2014 Twitter had a feature for e-commerce, their first product was Buy button. This feature was a joint effort between Twitter and payment partners and allowed users to place orders directly without leaving Twitter. after 2017, Twitter turned this e-commerce pilot feature into a public service, offering one-click donations to social welfare organizations. And Twitter's serious approach to this e-commerce thing should start in 2021. Photo credit: Twitter That year, 6.5 billion worldwide shopping-related tweets. Influenced by the epidemic and local prevention policies, users and businesses also interacted more closely on the Twitter platform. Users tweeting, seeding, or simply retrieving real-life experiences with products are activities that require Twiiter to provide easier and faster functionality for merchants.In February 2021, at Twitter's annual analyst meeting Analyst Day, Twitter management shared the interaction between users and brands, and also revealed that it would begin exploring an e-commerce direction.Starting in March 2021, Twitter first updated the preview image for independent site merchandise links. For independent site merchants using the Shopify system, when sharing an item link on Twitter, the Twitter interface will display the item image and price directly, making a clear distinction from the regular link.In July of the same year, Twitter launched Shop Module (currently called Shop Spotlight) as a functional extension of Twitter's Professional Profile for brand users, allowing brands to add product showcases to their profile pages, which users click on to jump to a separate site. Compared to Twitter Shop, the initial Shop Module had very few display spots (only 5) and restrictions on merchant eligibility, so it could be considered a test run for them in the e-commerce space.In November, Walmart first tested Twitter's live e-commerce feature Live Shopping, another of Twitter's new attempts at social e-commerce.The bar for Live Shopping is not high, and Twitter said in an interview at the time that it preferred to use live streaming to drive popularity, increase platform activity and allow merchants to communicate with users and customers in a more direct Twitter revealed that Walmart's live event garnered more than 2 million views, which is a relatively good result in the North American market where live commerce is just beginning.Image source: TwitterThis year, Twitter's e-commerce stride has moved even faster, with the just-launched appointment shopping alert feature Product Drops in addition to Twitter Shop, which allows merchants to post custom tweets and set product go-live times. Also posted is a Product Details Page that allows users who click on this tweet to visit the product details page, view product descriptions, prices, photos, etc., and even browse what others are saying about the product, and finally select a product launch alert. Dior, Lego, Home Depot and other brands are among the first to use the Product Drops feature Photo Credit: Twitter These new features mentioned above, which highlight elements merchants need in a native way, are progressively working within the Twitter app within the Twitter app to address the pain points brands have when marketing new products. Photo Credit: Twitter Twitter has had the last two years in its product line taken on a lot of new looks, exploring many areas and quickly bringing new features online, in addition to various features in the e-commerce space. For example, bounties and Super Follows (similar to the membership feature) have been added to support creators in cashing in. There are also things like newsletter service Revue, live audio Twitter Spaces, premium membership Twitter Blue, hexagonal NFT avatars and many more. Focusing on Twitter's business development over the past two years, I can feel that the social veteran is working on what he can do and what he can do for the platform's users, while constantly exploring the boundaries of the business and also maintaining the tone and experience of the platform.Twitter released its Global Mobile E-Commerce Study, which shows that 72% of Twitter users will use Twitter to explore new products and 43% will discover new products on the platform in 2020. Across all countries and regions researched, Twitter users use mobile to shop more frequently than non-Twitter users.Official data from Twitter for Business corroborates this observation. The data shows that 60 percent of Twitter users have purchased an SMB product because of a Twitter ad, 36 percent have paid to download an app, and 50 percent have visited the website of a Twitter SMB account they follow.In a previous interview with JP Maheu by Pinoy, the Twitter VP of Global Customer Solutions also highlighted the uniqueness and high quality of Twitter users and why Twitter needs to make more moves in the direction of e-commerce. He said, "We think social commerce is the future, so we will invest more in shopping, and Live Shopping and Twitter Shops are both things we are trying to do in this area. Also, small and micro merchants will be able to show more information about their products to users on their Twitter profiles. Twitter Shopping is our focus for the next six or even eighteen months, and we will also show advertisers more innovations."The ever-richer e-commerce features may open a new door for the future of Twitter. https://techlife.app/archives/last-week-s-tonight-show-reveals-how-google-and-amazon-stifle-competition.html 2022-06-14T13:30:28+08:00 Many years ago, johnoliver called on the audience to join the struggle for the rights of network neutrality, and then the people flocking to comment led to the paralysis of the Federal Communications Commission (FCC) In the latest episode of "last week's tonight show" broadcast on Sunday, Xiao Jiong targeted the anti-monopoly cases of the two technology giantsVideo screenshot (from: HBO)In the program, John Oliver briefly and comprehensively revealed how large technology enterprises dominate the Internet.From Apple The program team clearly conveyed how such monopoly would stifle innovation and how legislators should launch an impact on the monopoly technology giant.Although there are unlimited possibilities for start-ups, if a small number of enterprises firmly control the overall economy, they will run into invisible barriers.If monopolies are allowed to develop, an innovative application, website, or application may never take the first step towards marketization. Because they may be maliciously suppressed, buried in the results page of search engines, or even crushed to death by technology giants like an ant.Fortunately, Xiao Jiong pointed out on last week's tonight show that Congress is considering two new bills aimed at restricting such anti competitive acts.One is the American choice and innovation act (AICO)( https://www.theverge.com/2022/6/10/23162438/american-innovation-choice-online-act-aico-klobuchar-grassley-senate ) ) The second is the open application market plan (oama) 。Tech Monopolies _ Last Week Tonight with John Oliver _ HBO（via）Relevant measures will prohibit large-scale technology enterprises from pushing their own businesses or requiring developers to exclusively launch their applications in a store.For example, AICO will prohibit Amazon from favoring its own brands, and restrict the flow of products from independent sellers or suppress them in other forms.In addition, the open application market act will force apple and Google to provide users in need with third-party app installation options other than the official app store.John Oliver added: "these bills will open the door to innovation and return the Internet to the level it should have been when it was born.".At present, Republicans and Democrats have generally expressed their support for the above-mentioned bill, but Chuck Schumer (D-NY), the leader of the majority party in the Senate, has not yet called everyone to vote.Earlier this year, he promised to push for a vote on the new bill in the early summer. However, after being interfered by the bipartisan gun control bill, it is unknown how long the relevant arrangements will be put on hold. https://techlife.app/archives/bitcoin-once-fell-as-much-as-10-and-the-selling-in-cryptocurrency-intensified.html 2022-06-14T12:03:45+08:00 Bitcoin continued its decline on Tuesday, and investors' sentiment was further dampened by concerns that the Federal Reserve would raise interest rates more substantially to control inflation The world's largest digital currency once fell 10.3% to US $20824, the lowest level since december2020 Other cryptocurrencies such as Ethereum and avalanche also fell across the board.Access:"With the global market value of cryptocurrency falling below US $1trillion, the market prospect of cryptocurrency is worrying," said Edward Moya, senior market analyst of OANDA's Americas business. He added that falling below $20000 could lead to "more ugly" price movements.Cryptocurrency has become a symbol of speculative investment flight as monetary policy has been tightened around the world to cope with inflationary pressures and remove liquidity from global markets.Celsius, a cryptocurrency institution, froze withdrawals on Monday, intensifying market concerns about the pressure in this digital asset field. Before that, the collapse of terra/luna ecosystem had caused tension in this field.Traders are also watching MicroStrategy Inc., whose huge bets on bitcoin are having a reaction. Among the many problems that put the company under pressure, one threat is that the further decline in the price of bitcoin will require the company to increase loan collateral. https://techlife.app/archives/ps5-s-exclusive-masterpiece-the-steam-page-of-marvel-spider-man-was-officially-launched.html 2022-06-14T12:03:30+08:00 At the previous live broadcast of Sony's "state of play", it was officially announced that Marvel spider man: reprint, which had previously been exclusively owned by ps5, would officially land on the PC platform on August 12. Today, the steam store page of the work was officially launched. Interested players can search Marvel's spider man remastered to add the game to the wish list**Access:Although the store page has been launched, the configuration requirements and prices of the PC version of Marvel spider man have not been announced yet. from the previous exclusive games such as new God of war and horizon: Dawn of zero that landed on the PC, the price of the work will probably be about 279 yuan**According to the previous official introduction, after landing on the PC, this work will include the main body and three all DLC . The PC version will support functions such as adjustable rendering settings and ray tracing reflection, and the picture effect will be stronger.Marvel spider man is an open world action adventure game produced by insumniac game and released by Sony. The game is based on Manhattan and presents a broad space for players to explore.In this virtual Manhattan, players will play Spider-Man and confront classic villains such as "Green Devils" Norman O and "night devils" Jinhe** https://techlife.app/archives/microstrategy-which-advocates-mortgage-property-soha-btc-is-facing-margin-calls.html 2022-06-14T12:03:15+08:00 In recent months, the cryptocurrency represented by BTC has fallen into a trough. As wccftech has mentioned many times, BTC once fell by about 80% Some people predict that BTC may "hit the bottom" between $15000 and $20000, but the premise is that the S & P 500 index of the United States rushes to $3400, and the "interaction" mechanism between U.S. stocks and BTC is still quite subtle.With the much anticipated CPI report released in May, the overall inflation in the United States reached the highest level since 1980 (8.6%).Even the core inflation rate index excluding volatile food and energy projects has far exceeded everyone's expectations.From the stable currency stampede crash of terrausd (UST) algorithm in May to the sharp decline in the market value of cryptocurrency dominated by BTC, the mentality of speculators has changed considerably.Those who had advocated "Soha" BTC such as Michael Saylor of microstategy were also severely criticized.Earlier, he publicly encouraged investors to buy BTC with all assets (even mortgaged real estate). However, the most basic principle of investment is never to risk losses that you cannot afford.What is more ironic is that MicroStrategy itself is under great pressure to make margin calls. As early as may, the company announced that:If BTC falls below $21000, Silvergate bank will require additional margin for its $205million BTC mortgage loan.Of course, MicroStrategy still has enough unencumbered BTC assets to meet margin calls. However, considering that the BTC price is still hovering around us $22000, the company is likely to face margin calls in the next few days.To get down to business, this event once again sounded an alarm to investors, making them aware of the importance of risk management - especially those small investors who like to blindly follow the trend, but whose assets are difficult to withstand the huge fluctuations in the cryptocurrency market.