https://www.techlife.app/ TechLife committed to better use of digital products or scientific methods to help users improve their productivity and quality of life. https://techlife.app/archives/coca-cola-launches-dreamland-flavor-and-it-s-not-its-weirdest-product.html 2022-08-13T04:03:00+08:00 Do dreams have a taste? Dreams are abysses in the mind that may contain memories and the subconscious, or they may be incoherent and meaningless, and Freud did his best to elucidate the strangeness and ambiguity that dreams hide, but he didn't say what they taste like either.Coca-Cola offers an answer.The flavor of dreams is "Dreamworld".What a dream tastes like, drink it and seeDreamworld is the fourth product from Coca-Cola Creations, Coca-Cola's creative platform, and is expected to be available in the U.S. and Canada for a limited time on August 15.Dreamworld's flavors are based on elusive concepts rather than food, which is perhaps exactly what Coca-Cola intended -"Bottling up the style and subliminal surrealism of Special Arts Technicolor, savoring the magic of everyday moments and dreaming with your eyes open."It seemed to say something, and it seemed to say nothing at all.However, Dreamworld is destined to come in 2 flavors and only 2 flavors, one with sugar and the other with aspartame. The moment you drink Dreamworld, you'll know that Coca-Cola has decided what dreams taste like.Try the zero-sugar version of Dreamworld ahead of time according to reporter Katie Teague, which tastes like fruit-flavored candy with a more pronounced citrus flavor, and like Coca-Cola with rainbow sugar.Journalist Marvo got a sneak preview of the regular Dreamworld version. In his opinion, it's a tropical fruit-flavored cola, with mango The mango flavor is the most prominent, with some orange and papaya flavors as well.He even literally had the feeling of a dream: "Maybe you can imagine yourself sitting on the beach, basking in the sun getting your vitamin D and watching the waves gently lap the sand."Echoing the taste of dreams, Dreamworld's bright blue packaging and background artwork features disco balls, floating cubes and ladders to multi-dimensional worlds, presenting a dreamlike landscape somewhat similar to the psychedelic art installations at Coachella.To engage with Generation Z, Coca-Cola plans to launch a series of immersive digital experiences.Partnered with electronic music festival brand Tomorrowland to create an AR music experience that can be accessed by scanning a QR code on a bottle; collaborated with digital fashion brands like DRESSX to design virtual clothing; and launched a Dreamworld-themed Snapchat AR special effects lens ......▲ AR Music Experience Trailer. Image via: Coca-Cola® Creations HubAnd in the real world, Dreamworld will be running events on certain college campuses and appearing on the iconic Coca-Cola billboard in Times Square to appeal to a wider audience of young people.Coca-Cola says Dreamworld is the fourth and final release of the Lechon No Boundaries platform in 2022 .From February to August 2022, Coca-Cola brainstormed a succession of new limited-edition products because of Lets Create No Boundaries.What Lechuang Wujie wants to do is to give a new look to the 130-year-old Coca-Cola through limited product launches, immersive interactive experiences and cultural creativity that fits the younger generation.In other words, all products and experiences in the past and future will be limited, with a sense of 'one phase, one time'.No flavor Coca-Cola dare defineIn February this year, Coca-Cola officially announced Lechon Unlimited and launched the platform first product "Starwalk " (Starlight) in parallel. As you can see, it is inspired by space.More than 30 years ago, Coca-Cola partnered with NASA and was one of the first soft drink brands to go into space. In 1985, astronauts sipped Coca-Cola in a special space can.▲ Space Tank. Image from: airandspaceCoca-Cola has decided to recapture that connection with the Star Walk. Oana Vlad, Coca-Cola's Senior Director of Global Strategy, says there's no better way to do this than to "pay homage to the past so we can move into the future".The outer packaging of Star Walk is a gradient color with stars scattered across it, creating a nebulous feel that constantly changes in the sunlight, complementing the slightly red liquid.▲ Star River Walk Ingredients List.Coca-Cola claims that Star River Walk "has a subtle coolness to it", but personally I feel it is an easily cloying plum flavour, not as good as the original, and there are opinions that it is "cranberry" or "cherry with raspberry".Similar to Dreamworld, Coca-Cola has designed a digital experience for the Star Walk.Scanning the Star Walk bottle, amidst red liquid and fading lights, pop singer Ava Max will present an AR performance of her three hit singles, including "Sweet but Psycho", her figurative interpretation of "Star Walk" - sweet and crazy.Lechon Infinity also designed Instagram and Snapchat filters for the Star Walk, as well as AMSR for 'intracranial orgasms'.▲ Star River Walk AMSR.And in the real world, Coca-Cola has partnered with streetwear brand Staple, among others, to bring the Star Walk into everyday life.In April, Lotron Infinity launched its second product, "Rhythm Cube " (Zero Sugar Byte) Coke Zero. This is the first time Coca-Cola has created a creative flavor with a meta-universe theme, reconstructing the classic logo with pixel squares that are said to have a "pixelated taste".Once again, Coca-Cola whets the appetite and creates an elusive atmosphere. But the moment it enters the mouth is also the moment to dispel the charm, as the "pixel flavor" turns out to be "cherry and plum," "blueberry and lychee," "sugary version of cherry flavor," and even close to "ten bibs in water.Just as pixels drive digital connections, 'Rhythm Cube' brings people together to share great moments. Its series of digital experiences are in the context of such a proposition.In the game Fortnite, Coca-Cola and the gaming organization PWR have created an island, Pixel Point, where players can participate in four sensory-engaging mini-games on the themes of Castle, Escape, Race and Tower. Players can participate in four sensory-engaging multiplayer minigames, with themes such as Castle, Escape, Race and Tower, all of which require teamwork and the practice of 'connection'.The packaging itself is also a gateway between the digital and physical worlds. Players can scan the bottle to enter the AR game and use their fingers to guide the 'isolated' Bytes to 'jump' up the spiral staircase and help them return to the Coca-Cola logo.On June 30, Roca Creation Unlimited launched the third product Marshmello's, a co-branded flavor with acclaimed DJ and Grammy-nominated artist Marshmello, and the first co-branding for Roca Creation Unlimited.Prior to the product's release, the internet played with harmonics and speculated that the joint was Marshmallow (marshmallow) flavored. It's actually Watermelon Strawberry, which is much more figurative than Spacey or Pixel, but is also a surprising combination of flavors.Marshmello is always shown with a black and white helmet, which Coca-Cola used as inspiration to redesign the Coke can: the slim white bottle not only has a helmet, but also the Coca-Cola lettering recreated in Marshmello style.What's the digital experience of this co-branded product, as per what Lechon Unlimited has been used to?Players can participate in live gaming adventures on Twitch, gain exclusive access to virtual items designed by face pinching app Zepeto, or scan the QR code on the can to access the Coca-Cola Creations website where they can make unique digital artwork while listening to Marshmello's new song "Numb".From Star Walk and Rhythm Cube to co-branding with artists and dream-inspired, Lechon Infinity creates individual limited and overall continuous creative tastes and brings corresponding designs and experiences in the physical and digital world.Taste has an end, but creativity has no endWith limited products, limited-time experiences and unlimited creativity, how does Lechon Unlimited know how to play so well?If Coca-Cola had just announced a new limited-edition flavor and pointed to it and said it was 'plum' or 'tropical fruit', people wouldn't have been overly concerned about it.In contrast, Coca-Cola says a mediocre bottle of drink actually tastes like space, pixels, dreams, and you always want to try it - it sounds outrageous, right, but the cost of trial and error is not high, so why not buy and drink it?Good at using the concept to give the flavor mystery, so that Lechon Boundless wins half a step from the start. Meta-universe, dream world, space, all not easily explained, Coca-Cola is framed by a specific flavor. As long as it is unexpected enough before opening the cap, it achieves the desired effect.As Alessandra Cascino, Program Director of Coca-Cola's North American Operations, puts it.Lets create something unexpected to play with, which will undoubtedly spark consumer interest and debate ...... We welcome this.Besides, the concept Coca-Cola is playing with is hot in its own right, with themes such as space, meta-universe, and dreamscapes common in the film, music, gaming, and fashion industries.For example, Coca-Cola has made China one of its key markets for Lechon No Boundaries, collaborating across borders with IPs from different young trend circles in the country. Star River Walk and Bubble Mart launched limited edition hipster games, and Tangerine Duo launched themed makeup; Rhythm Cube brought in virtual warrior girl Ren Ziya to endorse it, in line with the meta-universe concept.So, Lechuang Wujie is actually following the trend of young culture, centering around the interest centers and cultural trends of the Z generation, and resonating and connecting with a wide range of young consumers from mediums such as music, games and sports.The limited-time, limited-edition approach is similar to the "Drop" model (https://hypebeast.com/zh/2022/7/does-drop-culture-really-suit-for-fashion-brand) that originated in Streetwear culture, where the novelty of limited editions and the urgency of The novelty of limited editions and the urgency of "first come, first served" keeps the brand fresh and surprising to consumers.Culture-driven is the inside, immersive digital experiences are the outside.AR, AMSR, social media, online gaming ...... Lets Create No Boundaries engages consumers in a variety of ways, portraying itself as "a young, tech-savvy brand". Josh Schwarber, Senior Director of Digital Design at Coca-Cola, said.Lets Create Without Borders gives us permission to 'play'. The product will always be front and center, and in the meantime we are building multi-sensory stories and immersive experiences around each of these creations.Real Magic, born out of Coca-Cola's new brand concept 'Real Magic' launched in September 2021: the world is now highly connected yet divided, when people embrace conflict and confrontation and celebrate inclusivity, real magic happens and it is more important than ever that everyday life is not mundane.Manolo Arroyo, Coca-Cola's global chief marketing officer, noted that "Real Magic" is more than just an advertising phrase, it will be the North Star of advertising and the overall brand.LeCreative Boundless straddles the physical and virtual worlds, focusing on pop culture and trends of the times, keenly grasping the high points of youth trends, and finding ways to interact with consumers, which is also a kind of connection in essence. If Starwalk looks outward to the starry sea, Dreamworld looks inward to the infinite possibilities of the mind and pays tribute to the common ground of humanity.While the idea of Lechon Infinity is not entirely unexpected, and there's the suspicion that the formula is repetitive, when you notice it, want to try it, and even start thinking 'what does a dream taste like', Coca-Cola has won. https://techlife.app/archives/ahead-of-time-these-are-the-possibilities-for-the-xiaomi-car-in-2024.html 2022-08-12T10:03:00+08:00 On the evening of August 11, 2022, Lei Jun left less than 30 minutes of his annual speech, which lasted 2 hours and 40 minutes, to put Xiaomi Auto's progress in the "One More Thing" session, yet it was the session that received the most attention. Before formally reporting on the progress of the car, Lei Jun said.I'm not going to be debunking rumors or introducing any new developments for the next two years, and we'll certainly keep you posted on a regular basis when the time is rightThis shows that Lei Jun knows that building a car is complicated and needs to be more focused.Two years later and then report back is 2024, Lei Jun set " Xiaomi self-driving full-stack self-research algorithm, the goal of 2024 into the first camp " plan. In the speech above Lei Jun showed the Xiaomi self-driving video of the actual test, the question arises, how far away from the goal?To start with the conclusion, the Xiaomi self-driving video shown on August 11, 2022 is analyzed as an example, doing urban and high-speed self-driving and autonomous valet parking, but with a number of flaws, however the upside potential is great.Before we analyze it, let's review the key timeline since the official announcement of the car build 500 days ago.March 31, 2021: Xiaomi officially announces car manufacturing, Lei Jun presses his reputation into battle, expects $10 billion investment over next 10 yearsApril 6, 2021: Lei Jun invites celebrity car blogger @HanLu to a live broadcast, reveals first car is a sedan or SUVJune 3, 2021: Zongmu Technology Raises $190 Million in Funding Led by Xiaomi Cheung Kong Industry Fund; Company Focuses on Autonomous DrivingJuly 28, 2021: Lei Jun Weibo posts job ad for 500 employees to research L4 level smart driving capabilitiesJuly 31, 2021: Ganfeng Lithium Announces RMB 375 Million Investment Led by Xiaomi Changjiang Industry Fund and JIAMU Venture Capital, Company Focuses on Lithium Series ProductsAugust 2, 2021: Geometry Partners Raises Nearly RMB 400 Million in Funding, Xiaomi and Others Fund Its Development of 4D Millimeter Wave Imaging RadarAugust 18, 2021: Honeycomb Energy underwent an industrial and commercial change, adding a number of shareholders including Xiaomi Changjiang Industry Fund, increasing its registered capital to RMB 2.811 billion and focusing on battery R&D and productionAugust 23, 2021: Wisdom Interoperability (Aipark) Announces Strategic Investment from Xiaomi, Focuses on Smart Parking Management SystemAugust 25, 2021: Xiaomi acquires "DeepMotion" for $77.37 million to focus on vision-based autonomous driving solutionsNov 16, 2021: Woosai Technology Receives $70 Million in Additional Financing from Xiaomi Production Investment, which is also a LIDAR Supplier to AzeraNovember 27, 2021: Xiaomi Auto settles in Beijing Economic Development Zone, with a capacity of 150,000 units in Phase I and Phase II respectivelyApril 26, 2022: Xiaomi released a tender for suppliers of high-precision machining centers for large die-cast parts, while according to Die Casting Weekly, Xiaomi has signed a contract with a domestic die-casting machine manufacturer to purchase oversized tonnage die-casting machines from it for integrated die-castingJune 23, 2022: Continental has revealed that it has received an order for a 5R1V multi-sensor fusion system solution from a high-profile new powerhouse in China, helping the company to build an L2-class project that will go into production in 2024.5R1V is a 5 millimeter wave radar + 1 8 megapixel front view camera solution, with the camera coming from Continental's joint venture with Horizon, Continental CoreSmart Drive, based on the Horizon Journey 3 chipJuly 8, 2022: A netizen photographed a car labeled 'Xiaomi Self-Driving Test' with LIDAR arranged on it, Xiaomi responded 'This is us testing self-driving technology, not our car'July 28, 2022: According to Sina Technology, the Xiaomi car project entered the soft-mode car off-line phase in September, followed by the field test and winter test cycle as expected, with a team of more than 1,600 people.The company's main goal is to provide a solution to the problem of the problem.Team analysis: perspective scenario as a long-term goal, guessing two possibilities for production vehiclesIn the middle of his speech, Lei Jun said.We have acquired Deep Motion Technology and formed an elite team of over 500 people, including 50 top experts in the fields of autonomous driving hardware, perception and control algorithms, and high precision positioning. **Here's the highlights for you Deep Motion, 500 people, high precision positioning.DeepMotion Technology DeepMotion is the only company related to the autonomous driving field that Xiaomi has acquired in recent times, the others are all in the form of investment. Regarding DeepMotion's positioning, co-founder Cai Rui had an interview with Lei Feng's New Smart Driving in 2018, in which he said "to provide customers with perception and positioning services related to autonomous driving on the basis of high precision maps", while regarding the company's core technology, he believes "the team has more accumulation in the field of deep learning and stereo vision".When talking about CyberDog, Lei Jun said "CyberDog vision system has made Xiaomi's mobile phone's everything chasing focus function, Xiaomi autopilot is progressing very fast thanks to Xiaomi AI lab founded in 2017", here again to give you delineate vision system.Therefore, it can be guessed that the future development of Xiaomi Autonomous Driving is dominated by the vision multi-sensor fusion solution. When the vision solution is mature enough, LIDAR may be abandoned by Xiaomi Auto.Although the current flagship models of Azure Xiaoli are equipped with LIDAR, there is a strong emphasis on vision solutions, for example, the current Ideal L9 has removed the four corner millimeter wave radars, keeping only the forward-facing millimeter wave radar and making full use of the 8-megapixel perception camera, while Tesla is more aggressive and gradually removing the forward-facing millimeter wave radar as well. One of the major benefits of a pure vision solution is the low cost, which facilitates large-scale commercialization.The company's first visit to the city was in 2013, when it became the owner of a Tesla.Based on Continental's description of the 'much-anticipated new powerhouse' in the 2024 model year, with a 5 mm-wave radar + 1 8-megapixel front-view camera solution, one could hazard a guess at one of Xiaomi's first mass-production models. So it can be further speculated that Xiaomi's first production models of assisted driving, based on high precision maps, have two versions, of which the entry version uses a vision-based millimeter wave radar + HD camera multi-sensor fusion program, while the high version adds LIDAR. Why is there speculated to be a LIDAR version, because Lei Jun currently has high hopes for autonomous driving to be the first echelon in the country, and the launch showed a LIDAR-equipped test car above.The 500-person team revealed by Lei Jun, compared to the 500-person team of Xiaoli, is the entry level of Xiaomi's first tier team. But it's been less than two years since Xiaomi announced it was building a car, so such a scale is rare.May 26, 2021 - Ideal Auto CEO Li reveals 300-person self-driving team, plans to increase to 600 by year-endOn August 12, 2021, Azera CEO Li Bin revealed during the Q2 2021 earnings call that the self-driving related team size is around 500 people, with plans to increase to 800 people by the end of the yearIn an interview at the 8th China Electric Vehicle Council 100 Forum on March 26, 2022, Xiaopeng's CEO said that Xiaopeng's entire R&D and data staff for intelligent assisted driving is close to 1,500 people in sizeActual performance: quite a distance from the top tierFor the autopilot, we hope to get very close to the skillfulness of a veteran driver driving, able to put and take away depending on the complex local road conditions.In this scenario, the Xiaomi self-driving test car is not too fast or too slow when turning around, finding the right time to merge into the traffic, which is reassuringWhen you encounter an accident car, it will automatically go around instead of waiting all the time. But here we can see that the Xiaomi test car is a bit far away from the car, and it's easy to get stuck in traffic at home, even to the point where the white car on the right can't look away and overtake from the right.On the other hand, it also shows that the test car was driving at a lower speed than the other cars and did not drive as fast as possible below the speed limit and was not a veteran enough driver.The Xiaomi Autopilot's perception system is fast and able to identify all types of vehicles, pedestrians and bicycles, as can be felt in the midst of oncoming traffic.Spotting a pedestrian above the zebra crossing ready to cross, the Xiaomi self-driving test car will yield and slowly lend a hand to the left, which is very much like an old driver operating in a decisive process.The self-parking demonstrated here is smooth when entering a parking lot, but the vehicle was actually officially built with a map before the video was shot, so if it hadn't been, the process might have been relatively slow. There are bugs here too, where the brakes are slightly too strong when encountering pedestrians, which tends to make passengers feel uneasy.If the above-mentioned assisted driving features have already been demonstrated by other car companies, the following robotic arm automatic charging can be a surprise. But I don't know if it's easy to follow and it looks like it takes up a lot of space, which most people don't have in their parking lots.The biggest difficulty is time, and Lei Jun's personal energyAfter talking about this Xiaomi Autopilot, I remembered what Li Xiang, CEO of Ideal Auto, said on Weibo on his 40th birthday: "The only difference between people is their ability to learn and their speed of learning, the rest is a lie.This Xiaomi Autopilot performance is not yet in the top tier of the country. But if you add the premise of making such an achievement in 500 days, this is a very hard-working and fast progressing car company. I am optimistic about Xiaomi car, self-development algorithm of the full stack of autonomous driving is the hard and right road, but the biggest difficulty is the time above the urgency, as well as Lei Jun's personal energy .In July this year, Sina Technology reported that a person close to Xiaomi Auto revealed Lei Jun's obsession with building cars "as long as he is in the Xiaomi Science Park office, almost two-thirds of the time in Xiaomi Auto".While I wouldn't necessarily buy a Xiaomi car, I admire Lei Jun who still rushes to the front line and presses his reputation to build a car. https://techlife.app/archives/as-musk-announces-tesla-truck-deliveries-this-year-toyota-s-bet-on-hydrogen-cell-vehicles-desperately-needs-to-redeem-itself-nea.html 2022-08-11T06:06:00+08:00 Toyota's first all-electric car, the bZ4X, went on sale in May. A few days ago it was revealed that it sent 'recall emails' to owners - the wheels could come off when driving short distances.For Toyota, the once unassailable hybrid pioneer, the first all-electric car came too late and the first scandal came too soon. Think back to more than two decades ago, when the Prius, the world's first mass-produced hybrid, was introduced, and even Hollywood's hottest star, Leonardo DiCaprio, was smitten.Toyota has been studying NiMH and Li-ion batteries for many years, and is aware of the energy density limit of Li-ion batteries.Toyota's judgment is scientific and the path to development is winding. The emergence of Tesla across the board has made lithium batteries, lithium mining, and the electric vehicle industry as a whole, the most talked about commodity sector in recent years, and has led to the most promising manufacturing sector in the world under the 'carbon reduction' goal.▲ Five years on, the electric truck Semi is finally hereRecently, Musk gave the lithium-ion truck world another shot in the arm with his announcement that the electric truck Semi is being delivered this year.Since this year, the price of lithium ore has risen wildly, and major car companies have been grabbing mines globally. GAC says it works for Ningde Times, who says profits are very slim. Without lithium, hydrogen fuel cells are back in the public eye again.Toyota vs Tesla, the battle of two routesIn the late nineties, when Toyota's first generation hybrid Prius was introduced, Tesla was not yet born. Fifteen years later, in 2012, the Prius series sold 4 million units worldwide.That same year, Tesla launched the Model S, proving that electric cars, while expensive, are not bad in range and not bad in power, and are perfectly suitable for home use. From then on, the face of 'green' was no longer Toyota, but Tesla - the new leader in green transportation.Toyota ignores the significance of the times that Tesla represents. Although Toyota has also invested in Tesla, it sees the startup not as a threat, but as a small player that can complement its own chain of industries.The two companies don't compete in the same field; Toyota is a global automotive giant and Tesla is just a small American automaker. Also, Toyota sees hybrids as a stopgap measure and a pre-hydrogen fuel cell ready alternative.▲ The glow-in-the-dark version of the Prius that went on sale last fallToyota is ignoring some seemingly subtle but 'butterfly effect' factors that are going to cause a storm. It's true that hybrids are just a bridge to clean fuel vehicles, but Toyota can't figure out the length of that bridge. BlackBerry refuses to imitate the iPhone, and Toyota can't see Tesla because BlackBerry thinks it will need a physical keyboard for the next decade or so, and Toyota thinks it will need gasoline for decades to come.A larger context for Tesla's expansion is that governments around the world are looking at the 'green economy' and restricting or banning fossil fuel vehicles. The various policies were introduced much earlier than Toyota had anticipated. The policies have resulted in massive subsidies that have contributed to lower prices for electric cars and an expanded charging infrastructure that has brought more consumer interest, while all is not yet ready for hydrogen fuel cell cars.In order to protect the investments already poured in, and to stick to its judgment, Toyota has been lobbying governments, especially the US government, heavily against electric cars. Since it can't influence the opposition, it must at least influence the ref.But time was running out. iPhone and Android phones were launched and BlackBerry sales continued to grow for years. Today, BlackBerry's share of the mobile phone market is zero.The car market is slower to change than the mobile phone market, but Toyota is still in a hurry to launch the bZ4X. bZ, beyond Zero, stands for "beyond zero" emissions electric vehicle; 4X means compact crossover SUV, similar to the equivalent size RAV4. electric bZ models by 2025.The bZ4X's numbers aren't very good, acceleration isn't very fast and the range isn't very long. The 0-100 km/h acceleration time is 8.4 seconds and 7.7 seconds for the front-wheel drive and four-wheel drive models, respectively. Both models are powered by a lithium-ion battery pack with a capacity of 71.4 kWh and have a range of 460 km and 500 km respectively.The bZ4X sets the steering wheel rotation angle to ±150°, so that the driver can complete the steering operation without changing hands to hit the wheel.The biggest highlight, or gimmick, is its solar-paneled panoramic sunroof, which can power the car for nearly 1,800 kilometres of driving per year, a figure that has yet to be verified.Before the practicality of "sunroof power" could be verified, Toyota, with 25 years of experience in electrification, had its first electric car, the bZ4X, revealed to be "off the wheel".Technology vs. politics, behind the battle of the linesThe battle between lithium batteries and hydrogen fuel cells is a struggle between two routes.From a technology route perspective, hydrogen fuel cells are better than lithium batteries in terms of range, refueling time, longevity, recyclability, durability, and energy density. Toyota has been drilling power cells for years, and its strong confidence in the advantages of hydrogen fuel is not unfounded.Like a hydrogen fuel cell, it can be fully charged in three to five minutes. Lithium battery packs take seven to eight hours to charge, and charging them too fast can burn them out. Like lithium batteries generally have 500 to 800 charge cycles, plus the driver's driving style, the life of the car seven to ten years. And hydrogen fueled cars have no problem driving for twenty years.Like Li-ion battery electric cars, warm places are better suited, but not high latitudes or cold areas. A Tesla owner in Beijing previously complained that he had an "electric dad", one reason is that he had to drive with a blanket in winter - he didn't dare to turn on the air conditioning, and the power dropped too fast. Hydrogen fuel, on the other hand, is not afraid of extreme cold or heat, and is a must for spacecraft flying off the planet.In 1937, the German airship Hindenburg exploded at high altitude, leading directly to the demise of the airship industry.The fundamental issue is still energy density. Hydrogen has a high energy density and is the lightest element in the universe, and hydrogen fuel cells therefore have a significant weight advantage. Lithium battery packs are heavy, so heavy that vans simply can't use them, which is why hydrogen fuel cells have so far been widely used in buses and large vans.Data from a commercial truck manufacturer shows a twenty-ton truck with a deadweight of seven tons, a two-and-a-half-ton lithium battery pack, and a range of 200 kilometers, leaving room for a ten-ton load; if the range is increased to the typical value of 500 kilometers, at least another three tons of battery pack is added, at which point there is only room for a seven- or eight-ton load - the truck pulls too little and there is no profitability to speak of.Many people are going to ask, will the energy density of lithium batteries increase as technology advances?It won't. It's a physical principle that dictates this. What a battery does is a redox reaction, gaining or losing electrons, before producing an electric current. The density of electrons is the density of energy. The five elements suitable for making batteries have electron utilization rates of hydrogen (100%), carbon (66%), boron (60%), beryllium (50%), and lithium (33%).The lithium cobalt acid batteries used by Tesla are already the most 'perfect' lithium batteries on the market, and there is almost a fifty-fold difference in energy density compared to hydrocarbon petroleum; the difference in energy density with hydrogen fuel cells is even greater.The only energy source that is more 'powerful' than fossil fuels is hydrogen, nuclear energy.With such a bright future for hydrogen fuel cells, why hasn't Toyota gone through with it?First of all, it is difficult to preserve. Pure hydrogen is explosive. The Hindenburg crash was caused by an explosion of hydrogen, and since then all airships have switched to helium.Secondly, it is inefficient, because to get pure hydrogen, one either relies on fossil fuel purification and refining, a process that is not environmentally friendly - the output of hydrogen emits toxic substances such as sulfides, and lacks the means to effectively detect them; or relies on electrolysis, which is too inefficient, during which half the energy is lost, and then cooled, transported and stored, which consumes more energy.Combined with little supporting infrastructure, automakers who developed hydrogen fuel cells in the early years have become disenchanted.▲ Volvo, Daimler, Traton plan to form electric truck charging network in EuropeIt comes down to the question of political lines.European car companies began laying out hydrogen fuel cells 20 years ago, with Mercedes, Ford and Nissan developing a joint venture in Canada to develop fuel cells. The German auto industry dominates Europe, but has been taking the clean diesel route to meet EU standards, a choice that has made it difficult to get hydrogen fuel cell applications off the ground.Europe is also turning to lithium battery electric vehicles after the "Emissionsgate" scandal. VW is the most aggressive, as it has neither the accumulation of new energy technologies nor the home base of fuel cells. Mercedes-Benz has also abandoned the hydrogen fuel cell passenger car technology route. Daimler and Volvo have a joint venture to develop hydrogen fuel cells for commercial vehicles.Today's lithium battery car market, the United States and China are strong. The United States has been taking the lithium battery car route, adhere to the hydrogen route of Toyota and Hyundai, where the market in Japan and South Korea is very small, years of lobbying, but also not too much to impress the main passenger car market in the United States, but took most of the market share of the United States hydrogen-fueled commercial vehicles.China's power grids and oil companies have strong stability, and with a huge domestic market, support for lithium batteries has already yielded results. the domestic hydrogen energy market gradually kicked off after Premier Li Keqiang's visit to Japan in 2018. With the market volume of 'internal circulation', it is sufficient to develop both lithium batteries and hydrogen fuel cells to layout the passenger car and commercial vehicle markets.Energy storage cells vs. fuel cells, reality vs. futureOn August 10, North American Eastern Time, Musk took to social media to announce the delivery of the 500-mile range (long-range version, 804 km) electric truck Semi this year. The 'heavy truck', which has been skipping since its 'reveal' in 2017, has suddenly shown up.The all-electric Semi wants to repeat the Model S's story of "disrupting" the Prius by taking on the "large load and long range" heavy truck segment, which focuses on hydrogen fuel cells.According to Musk, the Semi has 500 kWh of battery energy and a maximum range of more than 1,000 km. Equipped with the latest 4680 all-ear battery, it has 500% more energy density and 600% more power output than the original 18650 battery, but requires good thermal conditions.It is equipped with four electric motors and has a combined system power of over 1000 hp, with a 0-100 km/h acceleration time of 20 seconds when fully loaded with 40 tons of cargo, and breaks 100 in 5 seconds when empty. With a "bullet-head" design at the head, the wind resistance coefficient is only 0.36, which can better reduce electric consumption.▲ Comparison of Battery 7, Battery 5, 18650, 2170 and 4680The weight of the Semi's battery pack has not yet been revealed, so it's impossible to estimate its actual cargo capacity and compare it to other hydrogen-fueled heavy trucks. For reference, a Model Y requires approximately 960 4680 cells, with a battery pack weight of around 800 kilograms.In the case of hydrogen fuel cell trucks, the average daily mileage of fuel cells is nearly twice that of lithium batteries, based on fuel cell versus lithium battery operating data for logistics vehicles in Beijing, Shanghai and Guangzhou. For the same range, fuel cell vehicles carry slightly more than 5% more weight than lithium battery vehicles.Note that on August 9, Tesla just signed a contract worth about $5 billion to buy battery materials from nickel processing companies in Indonesia, the equivalent of a 'mine grab' down under. Also, Tesla has 'poached' people from Bosch and SAFT who work on fuel cells and hydrofluoric acid batteries.▲ Hyperion's first hydrogen-powered supercar, the XP-1At present, the application of hydrogen fuel cells can not compete with lithium batteries, the most fundamental problem is that the two types are different and the energy conversion difference is large. Lithium battery is an energy storage battery, and hydrogen fuel cell is a fuel cell, and the latter has to take an extra step of consuming energy to refine energy, unlike the former which can directly store electricity, and the efficiency is greatly reduced.The business logic of fuel cells and energy storage cells is also completely different. The fuel cell industry is similar to the gas heating industry in that it has to accumulate cash flow by constantly developing new projects and then invest in new projects to repeat the rollover. China currently has 36 million trucks and 240 million passenger cars, so the difference in volume is huge, and it is difficult for fuel cells to make money by a single link.There is a 'valley of death' in the hydrogen energy world: until the industry reaches a certain volume, the entire business chain loses money and cash flow remains negative. Where is the tipping point? The U.S. Energy Agency estimates that it will be 100,000 hydrogen vehicles per year before they are at parity with trams. China's annual production is around 1,000 units.The "Valley of Death" phase relies entirely on state subsidies, but it is difficult to judge precisely how large the subsidies will be and how they will be implemented.▲ Nikola, founded in 2015, is an American hybrid truck design company with a focus on hydrogen heavy trucks and hydrogen refueling stationsThe way a hydrogen fuel cell company would operate, it would 'take' a different city or region, like a gas company, and build hydrogen filling stations and load vehicles. And there is exclusivity, one company operates an area and no other can, which means once you get a certain area, you get subsidies for at least a decade or so.Nikola, an American hydrogen fuel cell heavy truck company, has a model where the customer buys the vehicle and does not have to pay for hydrogen refueling. The company takes care of setting up hydrogen refuelling stations at warehouses at both ends of the logistics company, or leasing the vehicles to customers to ensure that the customers running the routes are profitable enough.The bottom line is that reality is reality and the future is the future.The upper limit of hydrogen fuel cells is anyone's guess; after all, hydrogen is one of the most abundant elements in the universe. And the upper limit for lithium batteries is obvious, the minerals will run out one day. https://techlife.app/archives/young-people-would-rather-work-on-a-stall-than-work-some-people-are-more-tired-than-996.html 2022-08-11T06:03:00+08:00 The trunk lifts up and the cloth banner with red letters on a white background hangs out, a few small tandem bulbs wrapped around it emitting warm colors as McDougall moves out tables, folding chairs, buckets of raw materials, and places the fluorescent chalkboard that serves as a menu, and the lemon tea stand is opening for the night.Since mid-June this year, McDull and a few friends from Foshan have been selling lemon tea at 8:30 p.m., basically taking one day off a week except for thunderstorms, with the trunk of their car as their base.There are many more young people like McDull. Is setting up a stall the second best thing for them, or does it mean more possibilities?Next door to young people"The Car Boot Sale originated in Europe and the United States and is part of rural culture. People put their clothes, shoes, hats, groceries, books and CDs in their trunks and meet at the market to buy, sell and exchange unused items.And for McDull, who has a trunk stall, making money comes first in line. She has a day job and sacrifices her sleep time by setting up a stall, going to bed at two and getting up at seven every day, "earning hard money.The place where McDull set up his stall is in a good environment, close to the toilet, no parking fee, and there are a lot of people walking around in the evening.▲ Lemon tea is a trunk stall hit.Betting on the target demographic, but revenue was inconsistent, with McDougall's turnover fluctuating between three to four hundred and fifteen hundred.The profession of stall is especially dependent on the sky, and naturally McDull is not the only one who wants the right location and the right people.McDull met many young men in the neighborhood who also sold lemon tea, and they tacitly kept their distance, occasionally lending each other ice and cups. There are also young men around who sell noodles, barbecue and beef balls, a friendly complementary relationship of sorts, and McDull helps out when he's hungry.If you search for "stall" on Xiaohongbook, you can find 1.82+ million notes, with all kinds of young people's stall experiences hidden in them.▲ Photo from: CNASandwiches, coffee, cocktails, lemon tea ...... The morning coffee and evening alcohol of urban ladies can be realized here. Last December, Shanghai, Guangzhou, Hangzhou, Chengdu and many other places set off "hot wine stall tide", only need to prepare all the wine, fruit, spices, pot, induction stove, you can out of the stall.▲ Image from: CurrygateOf course, there are also snacks for young and old such as grilled sausages, crayfish and boneless chicken feet, as well as seasonal foods such as cold noodles, lao mian, coconut milk jelly and green bean soup, which anchor the late-night snack scene and cover the widest range of people.▲ Image from: upbeat mediaBesides catering, there are flowers, accessories, trendy toys, Polaroid, and all kinds of crafts. It has become a necessity to win with creativity.The shape of the stalls is also different. Apart from the common "using the ground as a seat" at flyovers and subway entrances, trunk stalls are becoming increasingly popular. According to Baidu index, the search index of "trunk" has increased significantly since April this year.McDull belongs to the "nomadic" style, using one's trunk as a stationing place, with a general range framed, depending on the weather and the city police where exactly. With the recent tightening of city control, many regular customers help find locations, and McDougal receives several locates a day.The opposite of 'nomadic' is 'colony', the most typical being trunk fairs, which do not put out 'wild stalls', but often cooperate with regular shopping malls and charge a stall fee, generally ranging from 100-500 RMB/day, depending on the flow and nature of the event, at variable times each week.▲ Photo from: Zhongxin ZheliTrunk bazaars have grown up in Beijing, Nanjing, Kunming, Baoding, Jinan, Wuhan, Chengdu and elsewhere. The location of the bazaar is, again, closely related to the lifestyles of young people.During this year's Dragon Boat Festival holiday, Nanjing Fuzimiao Pedestrian Street introduced a trunk cultural bazaar, with an 85.4% increase in average daily holiday traffic compared to the May Day period; INSO Car Trunk Bazaar is located in the Sprinter Outlet Plaza.Where young people's lives are, they are. Some are making a quick buck, others are putting in the long haul. "Towergate has reported that some stall owners go to marketplaces to set up stalls just to explore the road for opening a shop, to meet customers face to face, and to figure out the problems of their startup brands and products.Make the pendulum swing a little betterThe stalls set up by young people are not quite the same as the street food trucks of hand pies and grilled cold noodles.As the saying goes, product is king and product innovation is naturally paramount.Still a student, Nanjing's Ah Han has been studying baking for a few months and has been selling cookies, cakes, milk jicama and other desserts from her stall after school. A few cookies borrowed from Little Red Book's Dada, sell outstandingly well, are made with Anjia butter and Xinliang low-gluten flour, and are priced cheaper than nearby brick-and-mortar stores, making them very popular with children near schools and squares. If they all sell out, you can make almost half of the revenue.▲ Ah Han's Dessert Stall. Photo from: Little Red Book @Ahan's Desserts.Xiao De, a Chengdu resident, quit her job in March this year from the teaching and training industry without thinking about what she wanted to do. On the first day of business, Xiao De woke up at 5 o'clock.She chose to sell sandwiches because Kotoku loves to eat and research sandwiches herself. She also observed that fast-paced young people prefer to choose convenient bread for breakfast. She developed her own recipe through online learning and constant experimentation, using whole wheat bread as the base and adding the same seaweed and meat puffs as Master Bao for her signature flavor.▲ Little Tak's sandwich stand. Photo from: Little Red Book @LoveFondueOhOhOhOhXiao De, who "treats her stall as if she were at work," has her stall twice a day, targeting office workers in the morning and high school students after school in the evening, keeping the same rhythm as theirs, with a daily turnover of over 600 yuan.The young people who sell flowers at the pinch points of Tanabata, 520 and Valentine's Day are not very different from the grandfather who sells flowers in baskets at the entrance of the subway, but they use PVC handbags, string lights, stickers, cards and other cheap and good-looking decorations to package the flowers and net a few hundred a night.In order to fit in with the product, the stall needs a good looking facade. Just like McDull's stall, 'ambient props' such as fluorescent chalkboards, folding tables and chairs, and small light bulbs in tandem are essential. But according to McDull, compared to their peers, their stalls are not considered elaborate.It's important to be careful with your gear and not to over-burn it. After all, the upfront budget is often not quite enough.If you look on social media, you can see a lot of "three to five hundred to get the stall equipment" experience posts, the core idea is "flat substitution". For example, you shouldn't search for camping gear because "camping and camping are expensive nowadays", so you should look for aluminum folding tables and fishing folding stools.▲ Image from: Little Red Book @Cooler Cool Coconut Desserts/@Lemon Tea VendorThese new stall owners are not only pursuing the good quality and cheap price of the stalls, but also creating more experiences and scenes, playing with creativity in a cramped space, some "new consumer version of stalls".If we say that offline "stores are products", online we have to focus on operations and traffic. McDull has opened two WeChat groups, posting shake videos and live-streaming lemon tea making from time to time. The live streams have more than two to three thousand people, less than thirty to forty, but they do not rely on live PK or brush gifts to make money, open live streams mainly to tell their online friends about the location.In McDull's opinion, the most important thing to attract customers is two things - taste and becoming friends with them. She recognizes the look of about 20 familiar customers, including customers who only drink a certain kind of tea every time, and customers who watch the live broadcast on time every day ...... This simple outline of the user profile is conducive to the subsequent continuous operation.I'm not sure if I'll be able to get a tutorial.The forms of cashing in are also becoming more and more flexible. Many stallholders don't just make a living on an acre of land, they also sell product recipes and methodologies on social media, playing the marginal cost of the internet to the hilt. However, whether to teach people to fish or cut leeks requires a case-by-case analysis.The smoke and mirrors of the streets and alleys sustain the firewood of a family. Talk about more added value, packaged as a beautiful lifestyle, stall is essentially a means of making a living. The work rolls colleagues, out of the stall does not mean freedom, more to work for themselves on the basis of subjective initiative.Younger swinging stalls, no easierThere may be a lot of innovation in young people setting up stalls, but the business isn't any easier.The "How much did you make on the first day/few hours of your stall" belongs to the real and fake speeches of successful people, the "Open and shut down" dissuasion guide seems more realistic, exposing one pit after another and waking up the hot-headed youth.It should not be overlooked that the trunk and other forms of stalls, food hygiene standards and business qualifications are more ambiguous, but also face a series of urban management problems such as occupying the road, noise nuisance, garbage disposal, and is not suitable for long-term operation.When Ah Han set up her stall, she had been questioned about "unhygienic ah". These comments were unfounded, but she had a hard time saying it.In June 2020, Wuling launched the Mainland's first 'ground stall vehicle', the city administration department said that individuals can only drive original 'ground stall vehicles' to operate in special bazaars that allow individuals to set up stalls. Without permission to operate, driving the car next to the road or on the sidewalk is an occupied business and needs to be banned. Personal trunk stalls and this situation should be closer, trying out at the edge of danger.▲ Image from: Weibo @WulingMotorThe trunk bazaar, which is a 'regular army', has had a wild goose chase.In early March this year, the explosion of the trunk bazaar in Wumadu, Nanjing, drew the attention of the traffic and urban management departments; in May, the bazaar was managed by the scenic area after regularization to avoid occupying the road. The head of the bazaar said that stall owners engaged in food production in the fleet now have offline stores, food business licenses and health certificates for employees, otherwise they cannot be out of the stalls.However, the rules do not vary from bazaar to bazaar. When I tried to apply for a certain Beijing trunk bazaar, falsely claiming that I had previously been a personal trunk mobile stall without a business licence, the person in charge replied "Yes, you can, with a health certificate".The hard and fast rules are one side of the coin; it is the young people who have experienced the success or failure of the stall that will appreciate the details.First of all, the stall's reputation and even brand effect can not be established quickly, as a netizen said, "the biggest feeling is, 15, 20 a cup of lemon tea, why I do not go to tea hundred road, a little, to buy the ground stall".▲ Photo from: Xi'an Evening NewsBecause there are acquaintances who run brick-and-mortar shops as suppliers, McDull feels that the production is more secure than slowly figuring out the modulation, "some loyal customers would rather stand than go to other stalls," but more stall owners have to start from scratch themselves or first pay the blood money to learn the art.Secondly, it is not uncommon to ignore research and planning and enter the business at the drop of a hat. One young man who failed to set up a stall for the summer decided to sell flowers because he liked buying them and was ritualistic, and soon tasted bitter fruit because "you need to be careful selling flowers in small counties, and no one usually buys them if it's not a holiday".There were also some unexpected circumstances. On the third day of her stall, Ah Han received a counterfeit bill, "a whole red bill, I didn't think people still use fake money"; although there is healthy competition between McDull and most of the stallholders, a few are unfriendly, following their location and even impersonating their names when they are not out.In short, it is certainly possible to experience life and expand socially through stalls, and subsistence may be possible, but those who want to get rich from stalls must be cautious. Personal choice, however, is not entirely up to the individual. Those who are seen by us are also only a very small minority in the floating of the times.▲ Young people who quit their jobs to set up stalls.On August 11, #00s would rather set up a stall than go to work. A couple of Chongqing post-00s have been setting up a stall for more than 2 months, selling earrings, luminous rings and other accessories, and have been able to meet their daily expenses when they first started.The couple is more concerned about their feelings, so they left their jobs to set up a stall to create their ideal workplace, "Don't be too anxious when you're trying, what's more important is actually being healthy and happy.For Got, who quit her job naked, the impact of her previous work in the teaching and training industry to date has helped them choose a location for their stall, analyse their target group and review their summaries. Setting up a stall now makes just as much sense, both in terms of increasing income and filling the pay gap from quitting their job naked, and as a small, but not easy, entrepreneurial experience that leaves a lesson for the future.McDull is one of the more fortunate ones, as the stall is just a part-time job to make money. She didn't expect "it's really hard work" or that her stall would soon become a hit.She and her friends are slowly exploring what else they can do besides setting up stalls, and now that they have some traffic, they may consider transitioning to something else in the future."After all, it's really too hard to make this money these days, and it's impossible to keep swinging." https://techlife.app/archives/minimalism-is-boring.html 2022-08-11T04:02:00+08:00 Minimalism has finally become so popular that it's unbearable.Whether in public or private homes, whether things are placed horizontally or vertically, the minimalist style of bare columns, rectangles, and rectangles are everywhere - 'presented to the viewer in their original form'.▲ The minimalist pillar on the right has been criticized for its lack of detailThe widespread popularity of minimalism for its 'absolute neutrality, lack of detail, and lack of identity' and its consequent vilification not only illustrates the 'repressive' nature of mainstream aesthetic interests, but also suggests that it does have a psychological function in meeting contemporary needs.▲ Floating bench vs. minimalist bench, doesn't the right one look better?In fact, the best way to make 'minimalism' less ubiquitous to the point of disgust is to learn less from Netflix and avoid blind obedience.Popularity is "mandatory"Don't rush to criticize minimalism for making everything look the same just yet. Because the point isn't minimalism, it's that it's popular.Once a style becomes popular, everything in the world will look pretty much the same.In the years when Impressionism was popular, France was at war with Prussia. The most famous work, Sunrise - Impression (1872), depicts the port of Le Havre in northern France, where the painter Monet spent his childhood.In the scene, an orange sunrise rises lazily from the sea, just like you and I rising from our blankets on a back-to-south day in the Lingnan. The sun's glow is so faint that it takes great effort not to dispel the grey-blue haze that envelops the small ship and the small sculling boat, while leaving a yellow reflection on the sea. Beyond that, there were no details to ponder.Impressionist paintings looked like coloured gas and flows of light. Before that, it was popular to have highly 'perfect' classical art, made up of layers and layers of detailed brushwork, like Donatello's sculptures of saints, where a single finger pulls which bundle of muscles in the small arm is rendered as it is, compared to the Impressionists' work, which is similar to someone's sketches.Impressionism was popular in its own right. With the German nation-state replacing France as the dominant force on the continent, the end of the emperor's rule in France, the beginning of republican politics, and the uprising of the Paris Commune - an 'egalitarian' modern age was emerging.Monet or Manet, Van Gogh, Renoir or Cézanne, the buildings, rivers and skies are transformed into blurred landscapes that lack subtlety and clarity but inspire the viewer's rich imagination. The scope for imagination is so great because people are experiencing a downward shift of power, something never seen before in history.By the time the Bauhaus became popular, the world was full of buildings that were horizontal and vertical.▲ 100 Years of Bauhaus, Top 10 Greatest Works, How Many Can You Recognize?After World War I, Germany struggled to meet its obligations under the Treaty of Versailles, with high reparations and a divided country. Proclaiming 'art and technology, a new unity', the Bauhaus ushered in a fascinating simplicity that proved to the world that Germany was less aggressive - but a progressive, bold, open, pioneering, rational and sophisticated republic.Of course, the artists were particularly stingy with their materials, presumably because raw materials were so tight in Germany at the time.Today, in Berlin, Moscow, New York and Beijing, the Bauhaus-style buildings still have an admirable glory. People book the doors of the museum's 'Impressionist' exhibitions, even if they queue for hours.A popular style can become an overwhelming 'mainstream' trend for a certain period of time; when it's no longer popular, it still gets a following. The only time it might get annoying is when it's popular for a while andMinimalism is backMinimalism was first popularized in the 1960s. Minimalist artists sought to see things as they were, and particularly hated the idea of carving marble into human figures and the like, where stone was still stone and wood was still wood, and could not be any other 'object'.Art, in a way, always has to do with making some logic out of some phenomenon. Even anarcho-nihilism like Dadaism has its purpose - to remove decadence from the world and establish a new order.Minimalism is merely a continuation of this order 'purified', while the artist's creation is more compartmentalized, with plans made, orders given, and production supervised, which doesn't sound romantic at all.Like Donald Judd, most of the works are titled Untitled, and besides not revealing any emotion in the work, the artist is even worried that the names of the works might distract people. Red copper boxes, a dozen unsupported shelves ...... Judd is shaking up some inner truth with repetitiveness.▲ "Untitled", Donald Judd, 1967Frank Stella, almost ten years younger than Judd. In The Marriage of Reason and Vulgarity 2 (1959), one can only see black and white lines, of varying thickness, twisting around each other.▲ BILIKA I, Frank Stella, 1973Carl Andre's Equivocation 8 (1966), is 120 refractory bricks arranged in two rectangular layers. He didn't want the viewer to think the work had any deep meaning - it's 120 refractory bricks!▲ Karl André's Equivalents 8, 1966Sol LeWitt's Sequence Project 1 (1966), shows a white cube of trees in a grid. The author states that the best way to view the work is to pace slowly around the sculpture, looking at it from different angles and with different ways of thinking. As long as the viewer's eye adjusts to the atmosphere, the information gained can continue to grow.▲ Saul LeWitt, Sequential Engineering 1, 1966These masterpieces of minimalism, also called 'space age art', are precise, relentless and dispassionate. Minimal artists explore the same principles of matter, systems, volume, and order as the scientists who sent humans into space.The 1960s and 1970s, with the hippie movement, the May Storm and the oil crisis, all created a desire to find some sort of order.Minimalism was also popular in the design world at the time, and a series of home furnishings from Braun in Germany not only won many awards at the time, but also inspired Apple in the future, bringing minimalism back to life in the 21st century.Working on demandThe minimalist style, led by Apple, has been popular for a little over two decades, and has been growing in popularity for the last decade, though opposition has also grown.Minimalism is growing because there is a real anxiety about too much identity. This anxiety is particularly evident in the 21st century. The popularity of the Internet has filled the world with stories of overnight fame, and even the most ordinary people have hopes of becoming stars.And with the number of people who desire to be noticed and admired far outweighing the number of people who achieve that desire, minimalism has emerged as no less than the best soother, because its philosophy is 'focused on reducing consumption and excess in life so that individuals can focus on prioritizing their own values'. In a sense, consumer minimalism is a 'return to self'.▲ Frank Stella's "Die Fahne Hoch!", 1959, a monochrome work that is one of the most famous works challenging the Abstract Expressionist movementAt the same time, minimalism has the illusory effect of 'pulling together' spending power. a 2012 psychological study found that voluntary simplicity was associated with increased life satisfaction among low-income participants, but not among high-income participants.To put it bluntly, people without money can hide the fact that they can't afford luxury goods or convince themselves that they "don't need" those things through minimalism or "cutting out"; but rich people never engage in minimalism and buy more "useless" things without worrying about the lack of space at home.Also, political correctness is an important factor. Too much detail on items highlights race, gender, status, class, occupation, and other identities, and if everyone is minimalist and neutral, it looks more worldly.People today need minimalism in order for minimalism to remain popular. But I'm afraid the choice is also in people's hands as to whether minimalism should be a dominant force.Home design, for example, has been popular for several years now with the minimalist style. Often it's a concrete self leveling floor, then put some iron framed furniture and black and white grey throughout the house. Or small white tiles on the walls and black rock slab sinks, the home is chosen.The credo of minimalism is function over form. But when it went viral, it became form over function.Small white tiles on the kitchen wall, wipe the fumes will be exhausted, and the smaller the tile seam, the more cleaning work is not easy to do. Black easy to show water stains oil stains, rock slab basin with a long time to fall off the bottom. As for whether the concrete floor, iron shelves are good or not, it varies from person to person, but the home is engaged in playing screw industrial style, should not be suitable for most people.Going with a certain style because it's popular naturally spawns too many cookie-cutter items. Minimalism may not be so universal if you start with your own preferences and needs.In fact, as a general rule, minimalist items are really better than items with too much detailing, and not every designer has a good grasp of the scale of detail. Lots of useless details, much like the old saying "Fu Erlang is the brother of Da Lang, the brother of San Lang, and the son of Lao Lang. The temple has a tree. People say that the tree is in front of the temple, but Yu only says that the temple is behind the tree ......" https://techlife.app/archives/with-a-tablet-unlock-creativity-outside-the-office.html 2022-08-10T04:06:00+08:00 Ahead, the imagination outside the office.There is a group of people who rely on wifi and mobile devices, cafes, libraries, co-working spaces, they can work from almost any location. They, are called 'digital nomads'.▲ I'm young and I want to goPerhaps, you envy their working status and dream that you can live a 'travel and work at the same time' life one day. In fact, it's not difficult to become a well-traveled digital nomad, and you may only be one tablet away from your dream.A flatbed, a car, a musician's "home"Today Huawei released a video that tells us a story about freedom of creation.There's no spacious desk, no powerful computer, no strong coffee. What there is, is an RV, a few Huawei MatePad Pro's, and a heart that wants to set out in search of inspiration.So, what does it take to blend music, RVs and bands into one? Instead of thinking about it, why not just do it. Lights, instruments, microphones, and mixers ...... RVs are gradually taking on a musical dimension.The transformation is complete, click on the tablet and light up the caravan: this is a caravan and Huawei MatePad Pro, a "home" for musicians.The band also recorded moments of inspiration while the caravan was on the road, listening to melodies and recording notes, all on a tablet.Ready to finish. Go, go create!Outside the caravan, the river is flat and the sky is long; inside the caravan, the guitarist is trying out the melody and the drummer is finding the rhythm.The scenery outside the window, the friends in the car, the notes on the tablet, the music on the stereo. In the constant collision of minds, a new song was born.If freedom is the soul of this character, then the Huawei MatePad Pro is the attitude of the song: Inspiration, no limits.There is a group of people who travel around the world while working in an office.The musician who travels the world has done a song with a tablet.In the quiet meadow, the band, finished with their work, sang new songs they had just written, while the musicians' 'home', would continue to move forward.As the sun sets, a flatbed and a car on a journey of music-making are about to head off to another faraway land.The boundaries of creativity, broken by the MatePad ProWithout inspiration, we set out to find it.As a creator, this video really excited me. Every second I pondered if a scene like this would ever come to my work - there is no creator that doesn't yearn for the freedom to create.So, what does freedom of creation look like? This video gives the answer, unrestricted by time and space, create anywhere, anytime with MatePad Pro.In the video, we get to see many products from Huawei, but the key to this musical journey, from transforming the RV's renderings, to recording notes to complete musical arrangements and compositions, to touching the Sound Joy and filling the entire RV with music, is undoubtedly the MatePad Pro.For Huawei MatePad Pro, the freedom to create is divided into two main parts, flexible and portable and innovative linkage.The first is flexible and portable.With an 11-inch screen, the Huawei MatePad Pro is as light as 449g and as thin as 5.9mm, so you won't be too tired to carry it around. With the HUAWEI M-Pencil (2nd generation) Snow White, every inspiration can be recorded quickly.Note-taking is just a regular part of the tablet's operation, and the increasingly rich tablet ecosystem now allows many professional tasks to be performed on the tablet as well.No need to travel to the studio, the tablet is your percussion pad and you can edit music while in the RV.Don't have an electric piano on the go? That's okay, the tablet is your keyboard, feel free to edit the audition and turn ideas into practice.If the perfection of the tablet ecosystem is attributed to the continuous progress of the industry over the years, HarmonyOS can be considered a standout when it comes to innovative multi-device connectivity. Now, Huawei has a new upgrade.No network on your tablet? Open your phone's HyperTerminal to share the network to your tablet. Unlike traditional mobile hotspots, the network shared by multi-device communication consumes less power and the connection is more stable.In addition to tablet software, the native experience of desktop-grade apps is also available on tablets with Huawei's upcoming public beta PC app engine.▲ The band creates lyrics on a tablet with WPSHuawei MatePad Pro also supports remote PC function, so you can control your studio's high-performance computer on the go. Create with the computing power of your studio computer.Huawei MatePad Pro pushes the boundaries of a tablet, leveraging the strengths of the phone, fusing the computer, and taking full advantage of all three to truly reinvent the tablet experience.▲ Arranging music in an RV with a flatbedOf course, Smart Multi-Window and Parallel View, the traditional HarmonyOS arts, are not left behind. Everything is connected, making the Huawei MatePad Pro not only a platform for creativity, but also a hub for team collaboration.Is this a creation with the Huawei MatePad Pro? Yes and no.Although all the operations are done in one tablet, the experience of interconnecting various devices with various 'black technologies' allows Huawei MatePad Pro to do much more than a traditional tablet.From today onwards, create freelyThis past weekend I was typesetting posts on the Huawei MatePad Pro, responding to reader comments, and incidentally revising the outline of the post I'll be writing this week. The people who can work with tablets, and not just musicians, but every creator.If you are a photographer, the tablet can be used for retouching and monitoring.If you're a self-publisher, a tablet is more than enough for everything from pre-selection planning to post-publishing interaction.If you are a painter, you can control your PC remotely and create paintings on your tablet.If you're an editor, you can always tweak creative solutions, even when you're on the road.If you are ...... you don't really need to add a persona for the tablet office.Remote operation of the PC, PC app engine, and connectivity make it impossible to define the possibilities of the Huawei MatePad Pro by the same standards we use to measure tablet productivity.Huawei MatePad Pro pushes the boundaries of the tablet experience, allowing creators to be more free to choose when and where they work without being tied to their desks - without having to worry about software ecology afterwards, portability and flexibility would not only be a reason to choose a tablet for work, but also an advantage that no other desktop device can match.The first time I felt the appeal of Huawei's tablet was the Parallel View feature. At that time, the tablet ecosystem was all about third-party adaptations, and Huawei was the first tech manufacturer to step up and improve the user experience from the system level, arguably bringing a revolutionary breakthrough.The one-and-only flat panel market is now also blossoming.A few years went by and I started using a tablet for work, and the idea that 'tablet productivity is no match for PC' gradually became 'tablet can replace PC in some scenarios'.Huawei, which had pioneered the parallel vision, is once again driving the entire ecological progress: connecting phones and computers with tablets to take productivity one step further.It seems like all of a sudden, we can do a lot of very professional things on our tablets. But the truth is that the Huawei MatePad series has evolved day by day over the years to be the quietly transformative shock that it is today.This can be a truly mind-blowing time.SummaryIf you can't move the office, take it with youI'm sure that the quote at the end of the video will be a decision for many creators in the future.According to analysis by market research firm MBO, there will be 600 million remote workers worldwide by 2024.Digital nomads are no longer the preserve of freelancers; painters, teachers, designers, musicians, self-publishers ...... every creator can be a part of it.When software ecology is no longer a threshold for creation, when a tablet can break the boundaries of the experience. Creating anytime, anywhere, on the fly, working more freely and imaginatively, is not far away.I don't know where the destination is that you aspire to be a digital nomad, but with the Huawei MatePad Pro, it can be your starting point for creative freedom. https://techlife.app/archives/google-is-angry-at-apple-and-will-be-sidelined-if-you-don-t-use-the-iphone.html 2022-08-10T04:02:00+08:00 Earlier this year, American teens were caught in a 'social rift' over the blue and green of text message bubbles.Green bubbles and blue bubbles, divided into different camps, are used as color metaphors for the miscommunication of text messages between iPhone and Android phones. On either side of the rift, one is the prehistoric era of text communication and the other is the contemporary era of media abundance.Here, blue is more noble than green, and the way to 'give up the dark for the light' is to have an iPhone.If the mountain doesn't come to me, I'll come to the mountain. 9 August, Google calls out Apple - It's because Apple doesn't support RCS (Rich Media Communication Service) that the 'blue-green bubble debate' is happening.Why is Google asking Apple to support RCS?When an iOS user receives a cross-device message from Android, the text message is displayed in a green bubble box.This would have been no surprise; before Apple launched its free communications service iMessage in 2011, bubbles were basically green.To differentiate iMessage from traditional SMS messages, Apple designed the bubble in blue, setting the stage for future blue-green battles.Americans who love to chat by text message don't like the green bubble, they prefer the blue bubble of iMessage. The color itself is neutral, but it represents a very different experience.iMessage offers end-to-end encryption, supports text, picture, video, voice, group chat, and adds effects such as invisible ink, shrink, zoom, screen echo effects, and data transfer via traffic or Wi-Fi. These features are needed for modern communication.The problem is that text messages sent between iPhone and Android users are converted into SMS (Short Message Service), which sends plain text messages between devices, and MMS (Multimedia Messaging Service), which can only include limited images, background music, and is described by Google as "outdated technology from the '90s and '00s".The first SMS message was sent in 1992.Going back to SMS and MMS from iMessage is a fall from luxury to frugality, with compressed photos and videos, no read and incoming alerts, no support for end-to-end encryption, and hard-to-read white text on a bright green background ......"The 'green bubble' discrimination has even become a social issue. Some American teens are so socially pressured that they have switched their phones to iPhones in order to use iMessage.But Google argues that there's no need to spend money switching phones, and that the poor experience of texting each other on iOS and Android is caused by Apple, which should fix the problem by switching from SMS/MMS to the modern industry standard RCS.RCS is a cross-platform messaging protocol and is seen as a successor to SMS and MMS. Google says that most carriers and more than 500 Android device manufacturers support RCS, but Apple does not.SMS, born in 1992, is basically useless for anything other than receiving verification codes, advertisements, and delivery notifications. iMessage, Facebook Messenger, WhatsApp, etc., are not universal solutions, either by downloading an app or by limiting the operating system.So, with RCS, an upgraded version of traditional SMS, Google hopes to truly enable cross-platform messaging.RCS is much richer than traditional SMS, supporting a variety of instant messaging features such as image, text, voice, video, group chat and file transfer, and letting you know if the other party has read and is typing. It also supports B2C services, where companies can push graphic messages to users, providing an interactive 'applet'-like interface in the form of cards.In short, RCS is like a cross-platform iMessage without the app dependency, but integrated directly into the OS and tied to the phone number. In theory, users from different carriers know each other's phone numbers, don't need to friend each other and can chat for free.And in essence, RCS is a protocol that works on iOS and Android and offers many of the features of iMessage, and is not the same as an instant messaging service.RCS has most of the features of iMessage, but not all. rcs does not yet support end-to-end encryption in 2019 , end-to-end encryption is now available for one-to-one chats, and end-to-end encryption in group chats will be available later this year.▲ Image from: the vergeIn recent months, Google has been asking Apple to support the RCS, even building a 'Get The Message' website and launching an advocacy initiative on 9 August calling on users to speak out.If you're texting with an Android user, you won't be able to change the bubble color or bypass the SMS, MMS restrictions. But Apple can take the RCS and make those conversations better. You can @Apple and tweet with the #GetTheMessage hashtag.There's no reason Apple has to support RCS yetIs it possible for Apple to respond to Google and support the RCS? In response, The Verge reporter Jon Porter weighs in."The implication is that it's unlikely that "Apple's adoption of RCS will feel like Americans abandoning iMessage en masse and moving to WhatsApp or Signal.From a competitor's perspective, Apple's iMessage is seen as a "soft monopoly." Hiroshi Lockheimer, a senior vice president at Google, believes that the closed environment of iMessage is a business strategy for Apple.This is evident in the behavior of American teens switching iPhones and actively committing to the "iOS Wall of Service" in order to use iMessage.What's more, for Apple, iMessage is close to the RCS, whether it's the richness of the instant messaging software or the convenience of the system of tying your phone number, so there's no need to destroy your own prestige.So conversely, is it possible for Apple to launch an Android-enabled version of iMessage? After all, Apple doesn't have a closed strategy for all of its services.This question has been answered long ago; in 2016, Phil Schiller, then director of marketing, admitted that 'porting iMessage to Android has done us more harm than good'.With more than a billion active devices of Apple's own, there's enough data for Apple to use for AI learning research, and the benefits of porting iMessage to Android would be more limited.Interestingly, Google's focus on RCS comes after Hangouts, Allo, and other chat apps faltered.In 2018, Google said it wanted "every Android device to have a great default messaging experience," but the truth is that some of the products it has made still can't beat iMessage.After Google called on the public to speak out, one Twitter user asked rhetorically.I rarely use iMessage, but how many different chat apps has Google built and closed since iMessage was released?Domestic carriers are getting into the game, do we need RCS?Disliking Google's chat app is one thing, and the RCS, which brings carriers into the fold, is another, and they're not the same thing.Back in 2008, the GSMA, the global communications industry association, defined the RCS standard. While iMessage, WhatsApp and WeChat have replaced traditional SMS, RCS still hasn't caught on, but the country's operators aren't giving up.In July 2018, China Mobile and Huawei partnered to launch RCS "Enhanced SMS", a traffic data-based instant messaging service that can send graphics, voice, video, location and other content.At that time, China Mobile also offered 10GB of "Enhanced Messaging Exclusive Traffic" per month. After all, apart from SMS, traffic is also a big part of the operator's business.In April 2020, RCS rocketed to be called '5G messaging' in China. In this month, China Telecom, China Mobile, and China Unicom jointly released the "5G Messages White Paper".5G messaging is "a new upgrade of the terminal's native basic short message service," and the message content will not only break through text limitations and length restrictions, but also enable the effective integration of text, images, audio, video, location and other information.5G news is not a solo act sung by operators, as ZTE, Huawei, Xiaomi, Samsung, OPPO, Vivo and other terminal manufacturers have all paid some attention to 5G information.And a test in late 2020 showed that only 5G phones could send and receive RCS messages properly, while 4G phones sending and receiving RCS messages would automatically be converted to SMS or MMS, amounting to a strong association of RCS with the rollout of 5G phones.RCS seems to be very much in line with our imagination of "small but beautiful", similar to the ready-to-use small program, with the advantages of no registration, no login, no installation, real name system, etc. Users do not need to download a lot of apps, through the native message portal can complete all kinds of operations, to achieve "message as a service".But for now, it seems that the social attributes of RCS for acquaintances are not obvious and have more value for business services and government services than the head instant messaging products that focus on social.On the one hand, every shopping holiday, SMS from major e-commerce companies come one after another, and RCS is able to package such SMS in a more graphic, smart and high-end way.On the other hand, as Zuo Pengfei, an associate researcher at the Chinese Academy of Social Sciences, said, in practical applications, apps are common in finance, education, taxation, healthcare and other fields installation cost is high, retention rate is low, and user activity is low, RCS may be able to solve this thankless situation.However, the "harassment property" of traditional SMS is too prominent, and once the mobile phone number is stolen, the marketing SMS is like a faucet that can't be tightened. whether RCS can block spam messages such as casinos and online loans is directly related to user experience, iMessage users have long experienced the "Macau casino" bombing.Until the arrival of the RCS, which offers a "one-stop service experience," text messages that you don't want to open except to check the captcha are still a necessity. https://techlife.app/archives/want-want-milk-has-no-successor-can-want-want-still-be-prosperous-in-the-future.html 2022-08-09T04:05:00+08:00 Perhaps you have memorized the advertising slogan of "prosperous people, prosperous wealth, prosperous energy and prosperous body", but I bet you didn't buy a Want Want gift pack for the holidays this year.After all, only children love Want Want, adults are buying a mix of Liang Pin Shop, Three Squirrels, Lai Yi Fan, Cha Cha Cha and Want Want. There is little brand loyalty, what you want is a smorgasbord and brand deals. And the more brands each user considers, the less money they spend on individual brands specifically. In that sense, Want Want today is not as high a priority in the snacking world.In order to become the only one among its users again, Want Want has been trying to get rid of its 'mid-life crisis' and make itself 'prosperous' again.The trendiest "old consumer" brand, WantedFounded in 1962, the company has reached the age of 'sixty and ears to the ground' if judged by human standards. But as a company, a well-known brand, any decline in revenue and slowdown in growth is something to reflect on. That's why Want Want has been reflecting for nine years, starting from 2013, the year its revenue exceeded $23.1 billion and net profit was $4.19 billion.In the past nine years, Want Want has been working really hard to revive this 60-year-old brand. These efforts have also made it the most trendy 'old consumer' brand in the new wave of consumption. In short, what young people like, we have to do.Young people like fun marketing, so make it fun.▲ Wanted Gift PackWant Want's original advertising style was an earthy, magical brainwashing style, the next step was to do a fun and light-hearted style. The first step is to enlarge all of Want Want's classic products. The original snow cakes were delicate and cute, three bites each. The snow cakes that have become bigger are already as big as your face, so those with small meals can just take them as a main meal.Together with the big ones, there are also Long Wei Xian, Want Want Xian Bei, Want Want Little Steamed Buns and Want Want Milk ...... Not to mention whether the big ones are good or not, at least the visual impact is there. This wave, Want Want through the "grow up with you snacks" figurative out of the circle once.▲ The snack you used to have gotten biggerIt's not enough for the snacks that grew up with you to get bigger, the commercials you watched when you were little had to get bigger too. So the third grade class 6 student, Li Ziming, became Mr. Li Ziming, and the mother who delivered the Wan Chai milk at the school gate became even more burdened because the Wan Chai milk that grew bigger with it became heavier as well.▲ The ads have grown up tooThe blind box for young people is not left behind either, changing the product users know best into a blind box toy for decompression is also the introduction. The combination of user collecting fetish + blind box play really made Wanzai milk playful, the blind box style bottle of 56 nationalities was like a stamp collection that made users crazy, and all sets of Wanzai milk were auctioned for 3W in idle fish.In addition to the bottle and the product itself change to attract the eye, Want Want also put these elements of the product shape familiar to users into furniture and decompression toys. Simple snacking and decompression toys are put into blind boxes, simulating and decompressing, so you can come and demolish a box.And familiar snacks with furniture also has another kind of fun - small bun sofa, small bun lazy hair, Wantzai milk chair, Wantzai snow cake table lamp ...... which across the screen can smell the fragrance of small bun sofa is the most popular online, to today's official hair a The sofa picture has been expressed in the comment section as a grass.▲ Wanted Little Buns Lazy Boy SofaThe new consumer brands are all in love with co-branding. The brand has come up with canvas shoes in association with Converse, face masks in association with Natural Tong, and clothing brand TYAKASHA to push clothing in association with them. In addition to bottled water, bottled alcoholic beverages and rumors that Want Want is opening an offline coffee shop show the urgency of this old brand not wanting to be left behind.On the way to get closer to the youth, Wanted has been working hard and never wanted to give up.But the reality doesn't change; the IP images Want Want uses to co-brand are familiar, as are the snacks it uses to play fun marketing. They've both been around for decades, which proves that Want Want has basically done nothing new to kill or leave a perception in users' minds over the years; they're still at the stage of eating their old money.Run after the young, not lead the youngThe snack market is constantly full of new products, and every popular new product that exists is a threat to the market share of the old ones. Want Want, which became a snack giant in China during the market gap, certainly can't watch its territory being occupied, so the brand has been working very hard to make new shoots from old trees.Every year, a larger marketing and promotional expenditure is invested in new products, "hair" until now, Want Want's hottest and youngest ace product is still Want Milk.That's the core problem with the whole brand. Marketing can spend money to find enough expensive and good enough marketing company, you are the A party, B party also want to achieve perfection to their own accumulation of cases. But can make the next good enough to drink, delicious drinks and snacks always only rely on their own, after all, those who can create a pop all the competition and friendly business, no one to do charity for you to create a pop.Unfortunately, Want Want's ability to innovate is worrisome, and the rice fruit snacks with the strongest user awareness are not self-developed. The technology for the rice fruit snacks was introduced from Japanese rice fruit manufacturer Iwatsuka Tang, and founder Cai Yanming visited the company for two years before obtaining the technology license.▲ Senbei, Snowcake Decompression ToysEven the innovation is micro-innovation, after that there was also the launch of Follow Me Falami flavor cake, in fact, and the taste of the previous snow cake is not very different, the taste did not break through or in the same place. Wan Chai milk has changed to different packaging, made different flavors, such as chocolate, nut flavor, but the essence is still the same Wan Chai milk you grew up drinking.It may not be all Want Want's fault, after all, there was no rival for years, and it was hard for the brand to have any desire for newness and change when it saw the taillights counting as second place wins. It wasn't until 2014 when gradually declining revenue gave Want Want a head start, with 2016 revenue down by 3.2 billion, that the brand began to catch up.In 2017, Want Want launched more than 50 new products, which include both snacks and juice, coffee and other types of drinks. In 2018 and 2019, Want Want basically kept the frequency of pushing new products at 100+ per year, basically thundering and raining, with little effect.▲ Want Want has been pushing new products frequently in recent yearsThere was also an official "Want Want You Haven't Eaten" collection, which was dubbed by netizens as "Want Want You Don't Remember Much About".Of course having eaten it probably doesn't make much of an impression, maybe even a bad one.Vista Hydrogen Business has placed an order for a giant Want Want gift pack weighing 2.8kg, except for the classic snack, anything that can be rated as mediocre is considered a relatively good review coming in. The Black Sesame Milk Candy, Hell's Spicy Mixed Noodles, and Yukihime Rice Wine all received poor reviews, the Dream Water was rated as "herbal tea with the taste of flower dew", and the Mouthbrake Candy was described as a coffee packet that needs to be brewed with saliva.▲Sukihime Rice WineLet's just say that the heart of trying to carry volume with a big gift bag is clear, but after eating it probably the new product can lose all customers too.You can hardly say that Want Want has not done market research on its new products in recent years, after all, every single one it has come out with has been a success story.Whether it is alcoholic beverages, coffee, low-fat snacks, functional drinks, sparkling water, the market is never short of success stories of great popularity. It may be that it is really difficult to eat to a certain point, and it is really a contemporary snack class, "the poor man's bucket".Although it has failed many times, Want Want has not given up trying. The recently launched "Hi" nutritional drink is its sixth foray into the functional drink circuit, and while past experience shows that success is unlikely, giving up on trying can never be successful.It's hard to argue that these strategies of Want Want are completely ineffective. After all, while the new products didn't hold up, the first half of fiscal 2021 also reported a 10.5 percent year-on-year increase in revenue to about RMB11.38 billion, a record high for the first half of the year since its IPO. But the industry is not very excited about the news, after all, most of the products have already entered the maturity or even decline of Want Want makes people do not see the growth.▲ The packaging of "Will Hi" doesn't look very impressive eitherThere's no doubt Want Want's mid-life crisis has been going on for a long time, and they're now struggling to catch up with younger users. This is a little short of the brands that are leading the young users themselves, and the lack of product power could make it a little more so.In this hard chase, can we see another hot new product from Want Want after 22 years of Want Milk? https://techlife.app/archives/issey-miyake-dies-the-man-who-designed-steve-jobs-black-sweater-leaves-behind-a-timeless-piece-of-cloth.html 2022-08-09T04:03:00+08:00 Just learned that world-renowned fashion designer, Issey Miyake, died of cancer on August 5 at the age of 84.The world-class designer is known for his highly crafted and innovative clothing designs, exhibitions, and the "Water of a Lifetime" fragrance, of which Steve Jobs, Zaha Hadid, and Tadao Ando are all huge fans.When I heard the unexpected news, the classic words of Issey Miyake were still ringing in my ears.A piece of cloth (A-POC) is my starting point.The life of this Japanese design master began with an innovative 'piece of cloth' and left behind an eternal 'piece of cloth'.It's a design concept that continues to this day at Issey Miyake, which is to use recycled polyester fibers designed for origami clothing to make clothes that fit everyone in one simple piece of fabric.A simple piece of cloth, broken, crumpled and folded in a unique and surprisingly unstructured pattern of reverse thinking and innovation, and finally recasting the garment.I always thought it was the space between the fabric and the body that created the garment, and by folding it by hand, we created a new, [irregular] undulating space. (https://www.sohu.com/a/253790249_100256148)Free, self-effacing, self-contained.Simple, comfortable and wearable.This made people start to wear a piece of clothing and then start to really focus on the feeling of the wear itself.A piece of cloth that is the origin of clothing design and the force that has swept the fashion world for decades with his designs.In a situation where American exaggerated fashion was covering the world at that time, he emphasized the relationship between clothing and the body, telling people that clothing could be something else.This created a new frontier in fashion and influenced the world of clothing craftsmanship.Let's go back to the very beginning of the story -The designer, who was born on April 22, 1938 in Hiroshima City, graduated from the graphic design department of Tama Art University in Tokyo in 1964 and has remained seemingly obscure.He worked with Givenchy until 1968, and then for Gauffrebien in New York, before returning to Tokyo in 1970, when he officially established the Miyake Design Office.This office, too, is the source from which Issey Miyake's designs began to gain global popularity.The following year, the brand "Issey Miyake" was born.At the time of the 1972 launch, he introduced a new concept: the second skin.What is Bodywear?What's bodywear?It also means: the garment is an extension of the flesh, and the flesh is the outline of the garment.This broke with the traditional idea of Western clothing - in 1973, Issey Miyake started to bring his own creations to Paris Fashion Week, and the 'piece of cloth' designs wowed the audience.In the late 1980s, Issey Miyake began experimenting with a new method of making pleated textiles that not only made the wearer feel flexible and comfortable, but were also easier to produce and maintain.Traditional and pioneer combination - rich in Japanese origami art sentiment, but also very modern oriental gentle and delicate beauty.This new technique eventually became known as the Miyake pleat (also known as the lifetime pleat).One of the most popular pieces in the history of clothing, "Pleats Please" by Issey Miyake, with fine pleats throughout the surface, is still loved and admired all over the world.In 1995, Issey Miyake and young designer Daichi Fujiwara developed "A-POC" (A Piece Of Cloth).It carries on the spirit of a piece of cloth and uses advanced computer technology to create garments that require no sewing and can be shifted by the wearer.A style of clothing that best conveys a sense of comfort and the interaction that arises between the human body and the clothing can constantly tap into new possibilities.It's a clothing revolution. When you hear people say, "Steve Jobs wore the same clothes every day," the idea behind it is from Issey Miyake.At the time Sony hired Issey Miyake to design uniforms for them, and Steve Jobs saw that he also wanted Miyake to design a vest for Apple's employees, though everyone at the time disapproved of the suggestion.Jobs asked Issey Miyake to make him some clothes, and Miyake ended up designing hundreds of pieces for Jobs at once. "I could wear these for the rest of my life," Jobs said.To Issey Miyake, "Food affects the body, and clothing affects the mind, but clothing is just clothing."In October 1999, he took over the "Issey Miyake" brand, which bears his name, and continues to be active in the design line.Piece after piece of 'universal clothing' is seen and worn by more people, all in any place and for any occasion.When Issey Miyake was already famous in the fashion world, he still said.I'm not designing fashion for fashion, I'm just designing clothes.In order to spread and preserve design in a more diverse way, Issey Miyake also crossed the border in 2007 to establish Japan's first design museum, 21_21 Design Site, of which he is the director.The museum was designed by world architect Tadao Ando, who had this to say about Issey Miyake.Miyake has an unrelenting passion and insistence on exploring the possibilities of every fabric. In addition, his designs go beyond mere aesthetics - they are not only stylish and inspiring, but also comfortable and personal.Issey Miyake is over 70 years old, yet he has more design ideas than ever.To this day, Issey Miyake is active on the design front and is also designing new clothes made from recycled fibers.Only a while ago Issey Miyake launched the "Dirty Lou" bag, which is being talked about all over the internet by young people, and is constantly innovating, but what remains the same is what is most true about the design.This bag is also made entirely of just one thread.It is also a continuation of Issey Miyake's famous "a piece of cloth" concept, where "a piece of cloth" is derived into "a thread".He has always believed that.It's my life's work to make clothes that everyone can wear and understand.Whether it is for clothes or for people themselves, Issey Miyake is more concerned with the essence behind it.For the new members of his team, he would constantly think about how he could push them to improve, and he wanted them to be the future.I would tell them what you can express if you do this.He designed 'invisible spaces' in clothing and bodies, and also left spiritual inspiration and unlimited freedom for posterity and the future.The last time I saw him in the documentary, he had white hair, a big smile, and a hale spirit that seemed to never stop designing.And today, we remember "a piece of cloth", the essence of life, the freedom of self, and the everlasting Issey Miyake. https://techlife.app/archives/the-new-ipad-pro-interface-is-getting-a-major-overhaul-and-the-wonderfully-controlled-keyboard-will-be-updated-with-it.html 2022-08-08T18:02:00+08:00 Bringing the Mac back to "utility" is the change Apple has made to Apple computers as they enter the M-chip era.Even with the M1 Series chips with excellent power efficiency, Apple designed the new MacBook Pro, Mac Studio with Pro-level people in mind and prioritized the internal Pro Workflow team.So we have a Pro-class Mac with a stronger active cooling system, and room for cooling.And since it's not all about "thinness," Apple has also optimized the much-criticized butterfly keyboard, TouchBar, and sparse ports to turn the MacBook Pro back into a productivity tool rather than a "work of art.Quietly, the MacBook Pro 14 has become Apple's most cost-effective Mac of the moment, bar none, and even subsequent M2-chip offerings have failed to shake its status.▲ The MacBook Air that focuses on thinness, not performanceIn some ways, the new MacBook Pro may not be as thin and light as the MacBook Air, and it may not have the performance of the Mac Studio, but there's no denying that it's the 'most versatile' option available today.Such a trend may very well carry over to the iPad Pro lineup as well.The current iPad Pro has a shortcoming.After Apple announced iPadOS 16, the features began to align with macOS and began to pull away from iOS, as if iPadOS was a mobile system spun off from macOS.The horizontal screen represents the Pro-level sceneiPadOS 16 also emphasizes "landscape" operation, either standalone or with an external keyboard, or even with a large display "on fire"."With this feature, the iPad Pro is closer to a "personal computer" than it is to half productivity and half Lovecraft.In our previous experience, with iPadOS 16, the iPad Pro was more than capable of replacing our traditional Mac workflow at the moment, and iPadOS has somewhat unlimited potential.But it's the USB-C port that limits the iPad Pro's ability to play a more "productive" role.This is not a reference to the form of the interface, or the rate of the interface, rather, the iPad Pro already has the Thunderbolt 4 interface on it, which is already the highest specification for Apple products.Rather, the number of ports on the iPad Pro is so small that, similar to many smartphones, it offers only one USB-C port.Even though the Thunderbolt 4 has a decent amount of bandwidth and can be used for many needs all in one, for the Pro class, the single interface really limits the tooling attributes of the iPad Pro.In fact, as the iPad Pro has become more of a productivity tool, Apple has begun to make up for the number of ports.In addition to the universal connector USB-C (Lightning), the iPad Pro has been designed with a "three-pin smart connector" on its body since the first generation to facilitate the external smart keyboard.The "Smart Keyboard" category has been gradually expanded to three types: Smart Keyboard, Keyboard Smart Clip and Smart Control Keyboard.The keyboard has a USB-C port on the spindle, which is used to charge the iPad Pro via a "three-pin smart connector" between the body and the keyboard, so that the Thunderbolt 4 on the body can be used for expansion.But, the three-pin smart connector is only designed for connecting keyboards, perhaps because of bandwidth issues, and can't be used to transfer data and fast charging.The three-pin smart connector is arguably even more "closed" than the Lightning connector, so the expandability speaks for itself.Three stitches to four, one to twoAccording to conventional thinking, adding a Thunderbolt interface to the iPad Pro would turn it around, but the iPad Pro has its own "plans" for future interface configurations, as well as the Wonder Control Keyboard II.In terms of expandability, Macotakara, based on reliable supply chain sources, says that the new iPad Pro series will not change the design style, but will upgrade the "three-pin smart connector" to a "four-pin smart connector" and increase the number by one, on the top and bottom edges respectively.The "three pin" to "four pin" basically extends the bandwidth of the original connection and does not rule out a speed increase. And the increased number will most likely bring new accessories and new features to the iPad Pro.Previously, to ensure expansion, Apple was rumored to be considering introducing MagSafe magnetic charging for the iPad Pro.It was more commonly thought that the MagSafe on the iPad Pro would be similar to the iPhone, existing in a fixed area on the back and compatible with the current MagSafe charger.However, combined with Macotakara's report, the MagSafe on the iPad Pro may actually more closely resemble a similar charging form factor on the MacBook Pro, with MagSafe and Thunderbolt working in tandem.And the four-pin connector on the back cover not only brings fast charging to iPad Pro itself, but also powers peripherals attached to iPad Pro.To this end, iPadOS 16 also allows device manufacturers to create drivers for iPad by adding DriverKit.The new 'four-pin smart connector' is different from universal connectors such as USB-C, it will still be exclusive to iPad Pro and will need to be used with an additional official accessory.Back in April of this year, Apple was also granted a patent for the next generation of the Myriad Control Keyboard, which was published along with it. From the patent image, we can see that the biggest change of the new generation of Myo-controlled keyboard will probably be the folding form, as well as having Apple Pencil storage space.The iPad Pro's second keyboard now opens up to just one angle and laptop form, which is slightly one-dimensional.And the patented keyboard adds a "drawing pad mode" that provides a drawing pad form without disassembly.▲ Surface Laptop StudioIn fact, these two forms are very close to the '3-in-1' form of Microsoft's Surface Laptop Studio.With more forms of the new Wonder Keyboard, and a more expandable iPad Pro, and with iPadOS 16, the iPad Pro has a brighter future.Has it really become practical?With a richer interface and a more powerful iPadOS, the iPad Pro is theoretically becoming 'practical' as well.Unlike the MacBook Pro, however, the extra four-pin Smart Connector is not a universal connector, and Apple has no plans to open up the protocol.Also, the reliability of the similar magnetic pin contact interface remains in doubt, with the first generation iPad Pro, and now the wonderfully controlled keyboard, having poor contact conditions.Extending connectivity by adding contacts is indeed easily achievable, but it's rather unprofessional for a Pro device to still use a less reliable interface instead.With the addition of the contact port, it is difficult for the old accessory to be compatible with the new device, very similar to the iPad Pro when the design was changed and the contacts changed position, connecting the official keyboard must require a new purchase.After the changeover, old accessories, old keyboards, etc. also tend to raise corresponding 'environmental' issues.The main change that makes the new MacBook Pro so "practical" is the variety and versatility of ports, from SD card slots to HDMI, and the availability of MagSafe 3 and Thunderbolt 4 for fast charging.▲ Image from: The VergeBut when it comes to the iPad Pro, if the rumors are true, the introduction of the "four-pin smart connector" is just an enhancement for today's needs, not a comprehensive consideration for the future.For the new iPad Pro to become even more useful, it's really just a matter of adding another USB-C to the body.