Netflix announced on Thursday , the company is launching a new "Mystery Box" feature designed to help children discover new movies and TV shows The new feature, similar to a random play button based on user preferences, was launched globally on the company's online TV platform on Thursday. Netflix points out that because children usually like to re view their favorite content, it is difficult for them to try new things, which is why it launched this new feature.
Children and their guardians can access this new feature by logging into their Netflix kids account and finding "Favorites row" at the top of the Netflix home page. There, users need to hover over the shiny "Mystery Box" to find a new title. Once you hover over the box with the question mark, the preview of the TV program or movie will start playing automatically.
"Children are attracted to what they like - their favorite toys, food, songs - and it's hard for them to try new things," TJ Marston, Netflix's director of product innovation, children and families, said in a blog post. "We hope that children will like to reveal the surprise and happiness of the next program or film recommended for them."
Although there are ways to discover new content on Netflix, this new feature aims to give children new advice in a more interesting and interactive way. The company said the new feature will give children a customized experience, help them find their next favorite TV play or movie, and even reconnect them with familiar characters.
The company has been introducing some new features for children over the past year. Last July, Netflix launched a biweekly children's review email to let parents better understand their children's viewing preferences. These emails enable parents to get color charts and activities based on their children's favorite roles. Among other things, they include recommendations based on children's favorite programs and movies. Meanwhile, Netflix launched a "kids top 10" ranking to introduce the most popular children's content in the user's country.
Netflix last year also visually revamped its children's profile to make it easier to browse. Before the update, the layout of children's archives was similar to that of adults, with several lines showing trend programs and other suggestions. After the revision, the top line now shows what children see most often. Netflix makes sense to change the user interface, especially because young children often browse Netflix visually.